Åsa Jutterström Email & Phone Number

Stockholm, Se

My role span across strategic and operational topics and has the overall purpose of enabling our brand portfolio as a source of competitive advantage. I’m responsible for developing the global brand and communication plan, develop the brand experience. • Brand strategy. I'm a specialist in brand related projects. Since 2019 we've managed to improve Brand Power with 10 p.p. During 2024 we've made many improvements to our brand manuals which includes new Image Guidelines, new graphic manual for communication and 80-page manual for packaging design. We've created a large ppt-template to align our new look. • Insights & Testing. During 2024 we've created a new communication concept for Semper that we have tested in LINK+ Kantar Marketplace. The insights about engagement, associations, sales impact and brand equity meant that we could improve the idea to obtain an even better effect. • Communication manager. I create the annual campaign and content plans. I have experience in creating assets form most channels such as video, stills, audio, POS-material etc. • Media Manager. I’m in charge of setting the media strategy for the Nordics. In this central role I function as the link between the local offices and our media agency OMD in Stockholm. • App development. #semperstep - App developer for iOS and Android platforms. The app is an important channel to build brand. The Semper Step method is a playful way to introduce your small child to more veggies for a better health and for a more sustainable future. Tracking of app events in Firebase Google Analytics.

Stockholm, Sweden

Driving the brand development in the Nordic markets. Head of Studio - Leading a high performing team driving commercial and brand campaigns. - Establishing a clear brand and communication strategy and design process. Provides guidance to local teams on communications related issues. Driving the brand development in Sweden, Norway, Finland, Denmark. - Executing integrated brand and marketing campaigns. Write and communicate briefs based on customer insights.- Leading an Inhouse-studio team with 7 FTE - Team production lead, Head of Motion, Video producers, Trailer producers, Designers, Production assistant. - Overall responsibility of verbal, visual, graphic, audio identity and tonality.- Stakeholder for multiple design and creative agencies. Establishing process to drive initiatives forward. - Cross functional collaboration and training within the business. CX, customer service, partnership, product design, tech, content, hr, employer branding.- Performing market research, brand health tracking and business tracking proposing modifications.

Stockholm, Sweden

Implementation of new global brand platform with in the Swedish organization. Managing short term and long term projects with many stakeholders involved.- As a member of the global brand team driving the brand development in Sweden. Collaborate and work cross multiple stakeholders, teams and departments within the organization and external agencies. - Stakeholder for development of Brand Identity Guidelines – Brand Book. Advisor on issues related to design and tone of voice. - Brand architecture, structure for sub brands and co-branding. For example development of logo/graphic identity for Centre for Child Rights & Business.- Legal matters. Responsibility for registered trademarks and domains in collaboration with Essen International. - Performing marketing data analysis and brand surveys. - Media analysis and media buyer with a media budget 15MSEK. Marketing manager with strong management skills. Managing fundraising campaigns to raise funds for victims of typhoon Haiyan in the Philippines as well as fundraising before Christmas Holiday. - Project management for integrated marketing campaigns with proven results. Daily work with external advertising, PR, and media agencies Lowe Brindfors, Scream, Prime, King. - Development and implementing communication platform in collaboration with marketing director. - Performing annual marketing and media planning based on marketing lifecycles and key insights. - Agency procurement with pitch process. Process holder.

Stockholm, Sweden

Launch of new Coop Bonus system 2011. Managed several advertising campaigns and contributed to driving brand awareness and sales by developing a new concept for TV commercials. - Strategic marketing planning. Annual planning and activity planning.- Managed the graphic profile. Ensuring that advertising and brand values were observed. - Contract negotiations with media agency and advertising agency. OMD and Forsman Bodenfors. - Media buyer and project management of nationwide campaigns.- Concept development. Advertising concepts. Family with children concept. - TV strategist and producer of 100 TVC. Budget responsibility 63MSEK. - Evaluation, planning, analysis and brand tracking- In times of change I managed structural and process improvements which increased sales.

Stockholm, Sweden

Recruitment of new members to the loyalty program with 3,5 million members and worked to make them loyal by communicating the economic benefits of the cooperation card. Sold VISA-cards and other payment solutions. - Marketing campaigns with the purpose of gaining new members to the loyalty program.- Worked with partnerships campaigns within retail. KappAhl. Expert. Löplabbet. Apollo. Akademibokhandeln.- Advertising Agency Procurement. Daily contact with the advertising agency.- Budget responsibility 20MSEK. - Staff responsibilities for marketing consultants. - Arranged a successful sales competition for best sales and customer service that went out to 1200 stores all over the country.

Stockholm, Sweden

As one of two founders I’m proud to be a part of this success story. From day one with no customers to becoming the leading agency in Sweden. - Founded the agency in 1997. We went from 2 employees to 25 to win the Swedish award “Best direct marketing agency” in 2007.- Project manager with the purpose to drive sales through loyalty campaigns within B2C and B2B.- Experience in creating direct mails, e-mails, brochures and in store material. - Worked as CRM consultant for external clients where we created process, loyalty programs and customer clubs. - Performed segmentation analysis and target analysis based on customer insights. - Clients: Vodafone. Red Cross. Saab. Svenska Spel. KF. Coop. Garnier. Dagens Industri. - Won the industry's finest award for best relationship-building program 2007 for Vodafone.

Stockholm, Sweden

- Front desk manager. - Administrator. - Switchboard Manager. - Event and meeting coordinator.

Mek, Marketing

Diploma in Marketing

Organizational Leadership

10 modules of leadership training, coaching, negotiation.

Creative Writing

Writing for media

Project Management

Projects and project organization

Speech Communication And Rhetoric

Rhetorics

Communication And Media Studies

Media and storytelling. Film and documentary production. Filming. Script Writing. Editing in Adobe Premier

Photography

Photo intensive, Image processing in Photoshop

Natural Sciences

3-årig Naturvetenskaplig linje