*Developing marketing strategy for the brands such as Lindt, Lotus, Familia, Ritter Sport and Hershey's.*Searching for new product options in the category to drive sales and achieve targets. *Providing category insights and proposals by analyzing data and monitoring relevant marketing conditions. *Determining optimal pricing with analyzing sales and competitors. *Supporting sales with effective promotional campaigns, optimum stock levels and efficient distribution strategies. *Management of yearly forecast, marketing budget and inventory figures. *Providing tools to increase market share for the relevant category.

• Developing point of sale campaigns that encourages consumers to visit the store and purchase products when they are in the store. • Integrate all traditional POS marketing tools and reinforce the messages of other marketing communications such as advertising or public relations. • Create always on POS materials to increase traffic, sales and revenue & new generation of POS marketing techniques. • Find innovative ways in POS marketing for helping to build customer loyalty by collecting data. • Develop local marketing strategies for projects, including brand communication, digital communication, CRM and social media. • Develop and communicate local marketing plans, campaign results and project recommendations. • Analyzation of campaign efficiency and store performances.

•To provide tools in line with trade marketing strategy; for increase sales, distribution and visuality at both traditional and modern channel,•During launch periods analyzing current market conditions in order to have optimal price and segmentation,•To measure the efficiency of the activities that are being organized for promotion and visibility.•To manage and report the trade marketing budget monthly and budget planning for upcoming year,•To manage launch periods efficiently in collaboration with Sales, Marketing and Planing departments, •To manage the merchandising team in domestic market in both modern and local channel (Migros, Carrefour, Metro, Özdilek, Hakmar etc)•To provide innovative P.O.P. materials to increase the sales,•To analyze Nielsen data and adress gaps for incremental sales,•To visit the field track competitors and innovative solutions.

• Development and realization of trade marketing strategies. • Plan and execute trade marketing and cycle activities for Trade Marketing Universe (TMU) reflective of the brand and channel strategy. • Improving shopper perception on BAT products with the implementation of unique and innovative loyalty programs and well organized BTL activities. • Developing, executing and tracking of all consumer, trade promotions, product launches, POS and in-store branding activities. • Implementing and measuring effectiveness of trade marketing activities (ROI). • Creation, testing and evaluation of new concepts and strategies for in-store marketing. • Develop, implement and evaluate merchandising activities to achive the highest visibility of company brands within budget. • Monitoring competitor activities through scantrack and field reports and developing counter plans•To make the optimum and efficient investment in order to achieve maximum visuality, in line with brand strategy,

•To be responsible for the sales and marketing activities for the water treatment systems for the European Region in Istanbul,•To manage the customers and develop the customer database,•To organize special events and activities in order to increase the sales,•To report and execute the sales budget and realization.