• Developed and executed business strategy to attain the goals of the clients.• Prepared and implemented comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.• Delegated responsibilities and supervised the work of executives providing guidance and motivation to drive maximum performance.• Directly communicated with clients from different sectors and provided guidance and support starting from the development until the execution phase of planned marketing activities.

In a business critical role making a substantial contribution to the future growth of trivago.com.tr. Responsible for all Turkish marketing campaigns starting from research, planning, execution to analysis. Determination of key strategic initiatives.• Secured customer acquisition growth of 375% year over year while leading Trivago to top brand awareness position in Turkey and expanding team from 5 to 17 direct reports in response to revenue growth.• Ensured brand relevancy and implemented product features relevant to local audiences in Turkey by performing market research, identifying target audiences, and outlining value proposition and messaging.• Created, analyzed, and monitored campaigns in TV, video, email, SEM, performance marketing, display, SEO, content and social media marketing, scaled up them by conducting extensive A/B testing, analyzing ROI and other metrics, and recommending optimizations.• Built relationships with marketing agencies, publishers, sales prospects, and other external partners while ensuring cross-functional efficiency across sales, product, media buying, marketing research, and other teams.

Researching and planning of market opportunities for trivago.com.tr. Determining short-term and long-term goals. Execution of plans and performance reporting. Responsible for the development of the Turkish platform in different fields such as Content, Community, Product and Marketing. • Secured customer acquisition growth of 235% year over year while leading Trivago to top brand awareness position in Turkey and expanding team from 2 to 5 direct reports in response to revenue growth.• Performed market research to identify features to optimize the product according to local needs and carried out product localization projects.• Researched content gaps and optimized existing content on the website by creating projects that involve the Turkish community to fill in the gaps.• Created, analysed, and monitored campaigns in video, email, SEM, display, SEO, content and social media marketing, scaled up them by conducting A/B testing, analyzing ROI and other metrics, and recommending optimizations.• Built relationships with marketing agencies, publishers, sales prospects, and other external partner while ensuring cross-functional efficiency across sales, product, media buying and other teams.