Özlem Girgin Email and Phone Number

Leader of communication, online and creative team to support Turkey region • Create annual Brand & Communications strategy being in charge of both Consumer Communication, as well as Consultant Communication• Manage PR & Communication, Print & Production budget in a way to maximize return on investment• Execute annual digital, PR & Communications plan• Manage Charity Collaboration• Build inter-company alliances and celebrity/blogger collaborations to support brand awareness and brand image• Plan & Execute of all consultant related Out of Catalogue Materials, ensuring consistency with catalogue and other communication tools• Overall responsibility of web site management, web based projects, online activities and social media plans• Lead product catalogues and sales support actions with focus on maximizing new product launches and activity• Creative strategy development to maximize monthly catalogues• Contribute to Catalogue theme creations and ensuring consistency with communication tools. • Leading product & model photo shooting sessions• Manage ‘Tone of voice’ for the company • Performance management and team development of 12 team members

'Responsible for annual communication plan & budget, leading a team of 4 people' • Create annual PR & Communications strategy together with Marketing Director, being in charge of both Consumer Communication, as well as Consultant Communication• Manage PR & Communication budget in a way to maximize return on investment• Execute annual PR & Communications plan• Manage Charity Collaboration• Build inter-company alliances and celebrity/blogger collaborations to support brand awareness and brand image• Plan & Execute of all consultant related OOC materials, namely Newsletter, Gazette, sponsor flyers, posters, consultant flyers, Color Charts, SC guides, Wellness flyer, pitch cards, Directors Seminar materials, ensuring consistency with catalogue and other communication tools• Overall responsibility of web site management, web based projects, online activities and social media plans• Manage internal communications and keep all staff informed about our Communication activities• Manage ‘Tone of voice’ for the company

Perform as a single contact point for Corporate Social Responsibilty Communication.Define the short and long-term objectives for CSR communication platform in parallel to brand positioning versus competition and based on continuous brand tracking research. Increase brand awareness and create emotional bonding to brandStrengthen brand equity on targeted CSR segmentsInitiative roadmap managementAgency Management

Perform as a single contact point for mass segment communication, lead 150 communication campaign.• Manage mass segment 360 communication platform based on key brand and consumer marketing strategies.• Identify key opportunities in the communication context towards the mass segment• Understand habits and attitudes of consumers in telecom market via continuous and ad-hoc consumer research analysis• Build an integrate approach for customer experience in communication• Follow the competitive communication activities and adapt the necessary changes to the communication calendar• Coordinate relations with the creative agency, media agency, production department and mass segment.

Manage client's projects from conception through implementation, application of strategies on all kind of advertising tools in compliance with identified business objectives, strategies and budgets.Lead, develop and execute new ideas, projects, and strategies for brand building campaigns and client marketing needs. Lead the production, placement and billing of ads into applicable media.

Coordinate the administration of product orders, understanding customer needs, and developing strong relationship with customers.Increased the sales and achieved the target every season