Lukasz Makowski Email & Phone Number

Warszawa, Woj. Mazowieckie, Polska

Warsaw; Poland

- Care and development of advertising inventory (for exampletesting, implementation, and development of new advertisingproducts in line with market trends),- Cooperation with advertising departments (programmatic, directsale),- Test coordination, analysis, conclusions, recommendations,- Cooperation, support, training other teams in the company in theadvertising field,- Constantly looking for the best ways to earn more money from adson our websites.

Warsaw; Poland

- Management, verification, modification, optimization of advertising inventory in terms of viewability, click-through rate, revenues, Coalition For Better Ads guidelines,- Coordination of tests, implementations, and analysis of changes in individual websites (ad inventory),- Price management based on efficiency and demand and supply,- Revenue verification from new product and suggesting changes,- Close cooperation with the sales teams.

Warsaw; Poland

- Advertising inventory analytics, sales reporting, identifying and eliminating ineffective sales spots,- Ongoing analysis of free advertising potential, promotional offers including last minute offers for unsold advertising placements,- Co-creating the pricing policy.

Warsaw; Poland

- Advertising campaigns verification, settlement, report preparation,- Verification of all invoices related to the campaign,- Close cooperation with the controlling and accounting department.

Warsaw; Poland

- Creating databases,- Taking care of data quality,- Close cooperation with sales teams.

Leeds; Uk

- Contact on the Barclay’s Bank contract where I maintained accounts with key suppliers for all the client’s properties around the UK. This was a multi-million-pound account so customer service was paramount. The role included managing invoicing and auditing costs, reviewing a volume of contractor work against budgets, providing monthly reports to the financial controller.