 Setting category merchandise, marketing direction and wholesale strategies according to company goals and customer profile Establish category and wholesale budget of all retail network.  Developing and managing category plans  Implement strategic pricing, promotional and seasonal sales activities to reach targets Executing and managing profitability of wholesale channel Managing category purchasing and wholesale team and coordinate with all retail stores for stock management, customers request and lay-out of shops Create seasonal collection and negotiate annual agreements with suppliers Managing 10 employees who work as Buyer, Demand Planning Executive, Wholesale Executive, Product Manager, Graphic Designer) Reporting directly to Deputy General Manager

(Women, Men, Children and Shoes categories) Responsible for all brand decisions of “Limon Company” special brand  Managing the entire product line life cycle from strategic planning to tactical activities Specifying market requirements for current and future products by conducting market research supported by on-going visits to stores Determine the rivals who target to the same customers, to follow the products, prices and other campaigns they present Determine the target retail sale price of each collection Make budget revision after season sales began and at the end of each month Meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers  Managing 8 employees  Reporting directly to Deputy General Manager

 Developing strategy of kids category Dealing with planning, budgeting, purchising and product management processes Implement strategic pricing, promotional and seasonal sales activities to reach targets Responsible for category management, ordering, demand planning and forecasting, stock control and inventory management. Responsible for Sales, margin, budget and P&L management.

 Analysing consumer buying patterns and predicting future performance of new season merchandise. Regularly reviewing performance indicators, e.g. sales and stock levels managing plans for stock levels. Reacting to changes in demand. Planning budgets and presenting sales forecasts and figures for new season. Costings and price negociations with suppliers Sourcing and evaluating new suppliers for current and new products