Алексей Ефремов Email and Phone Number

- 26% annual growth in 2021 for relay terminals- 300+ employees are under the management- Supply chain adaptation to electronic components crisis- Coordinates the development of key performance goals for functions and direct reports- Role model for all employees, managers and clients

- Changed company GTM’s based on business plan prepared and approved in 2019 (detailed marketplatforming with key accounts/PAMs identification, dedicated segment sales team’s creation).- 30% average annual growth (max 47% in 2020)- Cross BU (common company portfolio) sales responsibility approx. 50 MEUR.- Double digit orders growth for H1 2020.- Doted reporting line to global MMM segment leader in Europe (based in Grenoble).- Specialised (segment oriented) marketing campaign development.- Cross functional team leading (different types of sales, pre-sales and segment technical experts)20+persons.

- Set up the new department of hybrid automation as perspective for the company in Russia and CIS Zone(current sales volume ≈1 BLN RUB with the highest margin across business unit).- Understanding of customers' drivers and needs, strategy, offering/bidding, negotiating and implementing service negotiations/contracts for the existing projects and secure new projects together with the sales team for the new unit projects.- Building relationships with key customer figures and partners.- Attract around 7 new customers with a potential volume of projects more than 2 BLN RUB (integratedprojects include factory automation system and the innovative software such MES).- Leading the company-wide digital transformation in the area of SE offers for industrial companies(EcoStruxure Plant).- Manage all sales-related and customer-related data, including margin and marketing budget.- Building and manage the sales and pre-sales teams (15+ persons).- Functional management of the system integrators sales team (6 people and 80 companies).- Lead the MMM (Mining, Minerals and Metals) segment within the company - business turnover of morethan 40 million EUR, tracking the largest investment projects in the market, supporting and developingcompetences for a team working with customers from this segment, setting KPI (total sales plus sellinginvestment decisions) and tracking their implementation.- Functional reporting to the MMM segment leader in HQ.- Cooperation with the media in terms of promotion activities (interview with RBC, Vedomosti, TASS,Kommersant).

- Responsible for profitable sales growth in CIS zone. Sales volume growth up to 30% (annual target was 17%) while CCO GM increased by 2 points above the target during 2015.- Developed and implemented promotional activities, PR and other campaigns to promote products, services and solutions. Evaluating the effectiveness of programs and activities.- Strategic vision execution establishing the product roadmap and marketing processes. - Developed and implemented annual operational plan: go to market strategy, grow initiatives, communication plan.- Offers innovative and comprehensive solutions to many complex marketing problems- Responsible for building new department structure mostly from scratch. Finalized all business processes and the launch with its own budgets.- Challenged each member of the team to exceed individual and team revenue related goals. Set up individual performance dashboard to encourage stuff to meet and exceed goals.

- Led the development and implementation of annual marketing plans that resulted in consistent multi-channel sales increases. Directed development of BtB & BtC marketing and pricing strategies which led to 20% organic sale growth. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. Championed marketing programs and events and general business solutions resulting in increased customer portfolio and sales.- Lead brand-building advertising campaigns. Directed the development and launch of the cutting-edge product in automation market with brought around 30% of over target sales.- Designed two category & company first, national sales events, resulting in record sales and the company’s highest comp sales performance for the year.- Challenged each member of the team to exceed individual and team revenue related goals. Set up individual performance dashboard to encourage stuff to meet and exceed goals.- Lead market and product based customer portfolio analysis which support Sales function in finalization of Platforming Project.- Developed and implemented market and competitors researches - Fully responsible for BU profitability and pricing decisions. In-depth price waterfall analysis on regular basis with BU management. - Managed and developed relationships with key internal and external stakeholders.

- Products and solutions pricing strategy development and implementation.- Managed Business Development for product lines with 10 MEUR annual revenue and around 15% annual growth.- Increased product revenue by over 2,2 MEUR with very high gross margin, by creating business case, negotiating with the field sales and working with Operations to support customer demand for discontinued product.- Drove Revenue and forecasting through information gathered from Sales, Quoting, Backlog, Customer Forecasts and Cross Functional Teams.- Led cross functional teams reviewing engineering yields, operational lead times, financial and forecast data, to identify and resolve quality or other logistics issues, which enhanced time to market deliverables to customers.- Prepared and presented monthly product presentations and metrics to upper management on forecast and overall product position, including engineering, manufacturing and customer activities.- Managed product life cycle and pricing tools

 Key point of contact and leadership for database segmentation to identify key customer trends and opportunities in the marketplace - Provided internal communications to sales channels and employees to help better communicate product and service benefits.- Preparation and agreement of the terms of technical and commercial offers.- Developing, updating, approval of internal normative documents related to organizational development, including those describing: management system, managing document flow regulating management order and procedures.- Analytical work to gather and assess information on the current state of the automation level of the industry enterprises, practical recommendations development- Negotiation and conclusion of successful contacts with companies such as Energotrast, MOEK etc.

- Analyzing and transforming business requirements into high quality design.- Preparing technical design specifications.- Working closely with discipline partners to build upon and enhance the already strong team culture around quality and shipping.- Mentoring and growing others, freely sharing knowledge and expertise with the team.