Full ownership and responsibility for Audio and Video business’ sales and profitability• P&L: full management and control of sales and finance including margin, investments, sales revenue and Stock/AP targets in a very tough new normal of 2023. • Business strategy of Audio and Video. Key mission is to set up stable, solid and growing business with very new and challenging headwinds of new competition and new partners.Result achieved as planned by KPI 2023. Stable solid operation targeted for business growth and financial health is settled Another clear win is the new upgraded team’s mindset, winning spirit and effective involvement.

Country Marketing director Ukraine, Moldova and Caucasus (2020-2022)• P&L responsibility: strategy for 5 categories’ mix, trade partners’ mix, product’s mix. Promotion, price, volume and product marketing management (incl. NPI) decisions involved.• Online and offline marketing: promotional budget management and execution. Digital & Instore activities, Big promotional campaigns and overall budget health control.• Category marketing management: NPI creation and development, category P&L responsibilitySuccessful result with significant growth of all financial indicators (total and average profitability), trade partners health management, and especially team mindset, winning spirit and effective involvement. Senior Category and Trade Marketing manager Laundry (2H 2017-2019) Product and trade marketing strategy with full responsibility for Laundry P&L and MS. Significant result in 2019 with overachievement of financial targets. Senior Trade and Field Marketing manager (2016-2017). Promotional, trade (price structure, volumes and product mix) and instore strategies to drive sales and mix.

Line-up strategy. Includes mid-term planning, channel strategy, model mix; also volumes, prices and proftability management.Promotion of sales. Includes channels' customized activities and Samsung overall sales support with marketing investments (ATL, BTL).Sales planning. Yearly and monthly sales planning (channels, models) to achieve management targets (Market share, API, volumes).Overall sales and marketing strategy.

Planning of line-up for Russian market. Active market research and forecast, negotiations with HQ for optimum line-up shaping. Negotiations with key clients and preparation of line-up for channels' differentiation and listing;Sales planning. Planning and finalization of yearly sales volumes, segmentation, competitive price positioning, profit, market share, promo activities and other strategic indexes;Promotional investments planning and control;Line-up listing in channels. Full responsibility for smart line-up listing in channels. Tough negotiations for quantity and quality of line-up in all channes: margins, prices, exclusivity, sales targets, distribution and promo design;Sell-out management. Daily negotiations with channels to create maximum success for reaching mutual sales targets: proper sell-in, promo support with conditions, promo sales plans and other type of sell-out support;