Алексей Петрухин

Алексей Петрухин Email and Phone Number

National Key Account Manager (Philips) @ Philips
netherlands
Алексей Петрухин's Location
Moscow, Moscow City, Russia, Russian Federation
About Алексей Петрухин

Алексей Петрухин is a National Key Account Manager (Philips) at Philips. They is proficient in English.

Алексей Петрухин's Current Company Details
Philips

Philips

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National Key Account Manager (Philips)
netherlands
Website:
philips.com
Employees:
80704
Алексей Петрухин Work Experience Details
  • Philips
    National Key Account Manager
    Philips Jul 2010 - Present
    Russia
    Develop and Managing Modern Trade/distribution key clients of Consumer Lighting Philips department.Job responsibilities:• Develop and maintain business as well as effective partnerships with International Key Accounts (retailers);• Identify new business opportunities and customer needs• Participate in the development and update of the Account annual operation plan (AOP); • Responsible for transformation of the AOP in the Bonus Agreement (with description of reciprocal action), and the Action Plan for the Customer;• Responsible for monthly / quarterly / annual sales plan fulfillment and for defining and/or implementing corrective actions if necessary;• Interaction with clients and participates in the monthly planning of clients demand of goods (MTP)• Develops and maintains effective partnerships with clients at the level of management company and with internal multi-functional/disciplinarily account team involved in the execution of the day-to-day activities with the Account;• Develop, update and maintain customers’ database; collect available market information about customers and competitors activities and plans; • Responsible for the commercial terms with customers including bonuses, discounts, special prices, based on the principle of mutually beneficial cooperation• Maintains and expands the product matrix at the retailers through introduction new products; • Responsible for organizing merchandising process at its MR clients• Provide standard reports on a regular basis adhering to deadlines• Responsible for the financial discipline of its clients;• Responsible for the MARCOM/COOP budget with retailers/distributors, and its effective usage;• Participate in development and ensure implementation of agreed marketing and trade marketing activities in close cooperation with the Account in order to increase sales out;• Participates in the evaluation of the effectiveness of all Marketing campaigns with the Account
  • Arima Holding Corp. Uk
    National Key Account Manager
    Arima Holding Corp. Uk Sep 2007 - Jan 2009
    Russia
    Work with the National Key Food . • Establish, drive and maintain efficient business relations with national retail key accounts: Magnit, Metro, Mosmart, Vester, Castorama, Home Centers.• Meeting company’s profitability and sales goals on quarterly bases with the Key Account Clients. • Realizing strategic and tactical plans for the clients (Joint Business Development Plans) including sales and marketing activities. Ensuring achievement of maximum sales volume. • Negotiating with the partners on the executive level, control over achieved agreements. • Price regulation – on regular company internal procedure and on clients’ inquiry. Recommendation of the retail price of the listed products. • Negotiating annual contracts, signing annual work terms for the years 2008, 2009. Ensuring client's adherence to contract's terms and conditions throughout the year. • Meeting and realizing company’s standards on business procedures and business key points(accounts receivable, distribution, sales volume, key product category promotion, trade marketing activities, internal business procedures) with the Key Account Clients.• Planning, negotiating and coordination of co-promotional activities, control over co-op budgets.• Achieve presence and promote company’s products in Key Retail. Ensure new product launches, listings / product presentations for the KA.• Directing junior sales staff: Сustomer Мanagers, in-store sales force, merchandisers. Ensuring that they are trained and updated on new products, promotions, and merchandising objectives.• Develop and prepare analytical sales reports for quarterly sales meetings, control of sales development and monthly/yearly plans realization of the particular KA client, presentations preparation. • New Account Development - identifying prospective customer needs and developing innovative solutions to satisfy their requirements, signing new contracts.
  • Algro
    National Key Account Manager
    Algro Feb 2004 - Sep 2007
    Russia
    FMCG Exclusive Distributor, major Brand portfolio:1. SC Jonson, «Glade» «Mister Muskul», etc. – exclusive distributor. 2. Glaxo Smith Kline, “Aquafresh” – exclusive distributor.3. PZ Cussons, «Е» (detergents) – exclusive distributor.4. From 2006 Company produced and launched private label in household chemicals.Oct 2006 - Sep 2007 Position: Leader National Key Account Manager.Job responsibilities:• Lunch private brand of household chemicals in Key Retail. • Sign new contract from «zero» with KA considering Brand position & profitability. • Establish, drive and maintain efficient business relations with Federal Retailers: «Metro». • «X5-Retail».• Meeting and realizing company’s standards on business procedures and business key points (accounts receivable, distribution, sales volume, key product category promotion, trade marketing activities and internal business procedures) with the Key Account Clients.• Quarterly Sales analysis/product mix/ with transformation of it in “To do actions” for next period.• Managing sales staff: supervisor, sales representatives, merchandisers. Fabruary 2004 - October 2006 Position: National Key account manager, Modern tradeJob responsibilities:• Establish, drive and maintain efficient business relations with Federal Retailers: «Auchan», «Ramstor», «Marktkauff», «Perekrestok».• Responsible for monthly / quarterly / annual sales plan fulfillment per Customers. • Annual contract terms negotiation, finalize contracts with key partners;• Planning, coordination co-op activities in level producer-distributor-retailer, active participating in TM– promotion.• Managing Sales team: 15 people. Controlling performance goals of Field Force (distribution, merchandising, quality products, POSM, prices)• Sales analysis/brands mix responsibilities • Managing Portfolio mix, new SKUs, Phase in/out, product rotation. • Controlling Finance discipline.

Алексей Петрухин Education Details

  • Рэу Им Плеханова
    Рэу Им Плеханова
    Торговля И Товароведение

Frequently Asked Questions about Алексей Петрухин

What company does Алексей Петрухин work for?

Алексей Петрухин works for Philips

What is Алексей Петрухин's role at the current company?

Алексей Петрухин's current role is National Key Account Manager (Philips).

What schools did Алексей Петрухин attend?

Алексей Петрухин attended Рэу Им Плеханова.

Who are Алексей Петрухин's colleagues?

Алексей Петрухин's colleagues are Bhaskar Gopal, Cathy Zuo, Maruthupandian L., Richard Alde, Anouk Van Gend, Sarineh Sohrabian, Madhusudhan Pulimi.

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