• Implementation of business processes related to the development and launch of new products (cast marble products, bathroom furniture, faucets and accessories)• Project management for the creation, development and promotion of new products• Market monitoring and analysis, target audience identification, benchmarking• Assortment management and assessment of compliance of the company's current assortment with market expectations; optimization of the existing assortment• Pre-sale… Show more • Implementation of business processes related to the development and launch of new products (cast marble products, bathroom furniture, faucets and accessories)• Project management for the creation, development and promotion of new products• Market monitoring and analysis, target audience identification, benchmarking• Assortment management and assessment of compliance of the company's current assortment with market expectations; optimization of the existing assortment• Pre-sale preparation of products (creation of presentations, product passports, instructions, POS etc)• Organization of participation in the exhibition MosBuild Show less

Arctica is the leader of the Russian isothermal products market.• Development and management of the company's product policy;• Managing the launch of new products at all stages;• Assortment management: analysis of the existing assortment and its optimization; proposals for changes and their implementation;• Introduction of new product categories and expansion of current categories;• Organization and control of the preparation of materials for the production and sale… Show more Arctica is the leader of the Russian isothermal products market.• Development and management of the company's product policy;• Managing the launch of new products at all stages;• Assortment management: analysis of the existing assortment and its optimization; proposals for changes and their implementation;• Introduction of new product categories and expansion of current categories;• Organization and control of the preparation of materials for the production and sale (technical documentation, packaging, POS-materials etc);• Pricing, margin assessment, economic justification of ongoing promotions;• Organization of the building of a sales and purchase plan for the next periods, and analysis of sales in the past and current periods;• Development and implementation of Quality Standards for the company's products;• Description of business processes related to product development and quality control.Results:• Work of the Product Development department has been organized. The processes for planning and launching of new models, pricing systems, competitor market analysis and benchmarking are implemented;• System of annual assortment procurement planning with regular analysis and adjustments in accordance with the market situation has been implemented;• System of economic justification of ongoing marketing actions was introduced;• System of technical, design and marketing documentation for all manufactured and developed new products was implemented;• Expansion of the range within existing product categories;• Preparation for the launch of new product categories;• Implementation of a system for training materials preparing (including presentations) for new and modified products;• Development of product's Quality criteria and organization of their implementation in the Quatity control department;• Description of all business processes that the Product department and Quatity control department are involved in. Show less

• Project management for the creation, development and promotion of products (ceramics, bathroom furniture, acrylic products, cast marble products and faucets);• Leading a team (15 people: product managers, designers, analysts, constructors);• Marketing research, analysis of the competitive environment, development of a promotion strategy, creation of a positioning concept, brand visualization;• Marketing planning. Process automation. Organization and control of participation in… Show more • Project management for the creation, development and promotion of products (ceramics, bathroom furniture, acrylic products, cast marble products and faucets);• Leading a team (15 people: product managers, designers, analysts, constructors);• Marketing research, analysis of the competitive environment, development of a promotion strategy, creation of a positioning concept, brand visualization;• Marketing planning. Process automation. Organization and control of participation in exhibitions. Budgeting, forecasting, financial control. Optimization of business processes;• Managing the Assortment policy of the company. Project management for development, production and market launch of the new product. Preparation of products for export (Europe);• Participation in tenders of trade retailers (Leroy Merlin, Santekhnika-Online, OBI, etc.)Results:• Complete reorganization of the product management department. Creation of a Construction department in VC production; its tasks - a full cycle of product development - from design to launch into production;• Carrying out successful negotiations with retailers (Leroy Merlin and ADEO) to expand the presence in their stores of the range of all brands of the Roca group. Implementation of projects for the development and launch of an exclusive range under the brands Roca, Aquaton and Sensea;• Several OEM collections (under privat label) of bathroom furniture were developed and launched for the online store santehnika-online.ru;• Preparation and organization of the export of goods produced at the Russian plants of the Roca group;• New product categories were launched - acrylic trays and mixer taps for kitchen sinks;• Organization of a subdivision for work with exclusive mass projects - BESPOKE; shipments of customized goods were carried out both in Russia and in Europe and the USA. Show less

• Development and management of the company's marketing policy. Building and adapting a product strategy to changing market conditions;• Building of positioning policy, reputation management, brand promotion. Management of the company's communication strategy. Mediaplanning, trade marketing management;• Coordination of the team work - setting and distribution of tasks, control of results;• Feasibility study, economic and marketing analysis, financial planning and control, budgeting.… Show more • Development and management of the company's marketing policy. Building and adapting a product strategy to changing market conditions;• Building of positioning policy, reputation management, brand promotion. Management of the company's communication strategy. Mediaplanning, trade marketing management;• Coordination of the team work - setting and distribution of tasks, control of results;• Feasibility study, economic and marketing analysis, financial planning and control, budgeting. Optimization and automation of business processes;• Project management for the creation and launch of new products. Pricing, margin assessment, assortment management;• Participation in tenders with both Russian and European companies (within Roca Group);• Administration of the catalog and all promotional and technical materials. Methodical sales support.Results:• Project realization of reorganization of the marceting department. The MarCom, construction and experimental departments were united into a unified Marketing Department;• Business processes of the company have been described and improved. The effectiveness of interaction between different departments has increased due to this;• Launch of a corporate website (development of technical specifications, search for bugs, revision, implementation control);• Collaborative collections of furniture and products made of cast marble (including kitchen sinks) were developed and launched with retailers Leroy Merlin and OBI. Show less

• Monitoring and analysis of the market, target groups definition, benchmarking, assessment of the compliance of the current company's assortment with market expectations;• Preparation of proposals and project management for the development of new / modernization of existing products, management of design / construction work;• Pilot production management. Control, preparation, feasibility and marketing justification of the developed projects;• Range management, pricing, cost… Show more • Monitoring and analysis of the market, target groups definition, benchmarking, assessment of the compliance of the current company's assortment with market expectations;• Preparation of proposals and project management for the development of new / modernization of existing products, management of design / construction work;• Pilot production management. Control, preparation, feasibility and marketing justification of the developed projects;• Range management, pricing, cost optimization. Procurement control;• Pre-sale preparation of products (development of presentations, product passports, instructions), full organization of participation in MosBuild exhibitions.Career:- October 2006 - July 2010 - Head of Product Development Department- January 2004 - October 2006 - Head of the engineering department- February 2001 - January 2004 - Engineer with experience in CNC machines Show less