Андрей Краснов Email and Phone Number
Contacts:krasnov_a@yahoo.com+7-985-764-63-73Professional competence and skills• Management experience in large foreign companies with a matrix management structure, leaders in their markets. Interaction with expats.• Experience in management of a sales team of up to 12 people including regional staff (formation and development of the sales team, increasing its efficiency, implementation of KPI system).• Experience in company’s revenue increase by 2 times, 3 times increase of the market share and 10 times increase of the service coverage.• Development and implementation of a business development strategy and sales unit policy as well as partner development program. Diversification of the terms of cooperation.• Adjustment of operations and increase its efficiency, increase transparency and automation of business processes.• Experience in budgeting, P&L management, and financial reporting.• Experience in a long-term and short-term planning and sales forecasting.• Increase of brand awareness and new products promotion in limited marking budget circumstances.• Increase loyalty and retention of major customers, e.g. Bank of Russia, Gazprom, Russian Railways, Post of Russia, Central Election Commission, etc.• Experience in B2B market, the development of the dealer network "from scratch" including federal partners.• Excellent understanding of technology and business processes, competent assessment and usage of available resources to achieve a particular result, the readiness to take responsibility where others are not willing to bear it.
Akytec Gmbh
View- Website:
- dp-control-systems.de
- Employees:
- 6
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Commercial DirectorAkytec Gmbh Apr 2023 - Present -
Director Of DistributionОвен Sep 2019 - PresentМосква, Россия -
Sales DirectorЭлком-Электро Jul 2018 - Sep 2019Москва, Россия -
Sales DirectorАккорд Пост Mar 2017 - Jun 2018Москва, РоссияOutcomes• Annual sales target overachieving• Increase of sales department efficiency through CRM system implementation.• New products and services successfully launched.Responsibilities• General management of sales department of 30 people.• Individual and general sales target setting and achievement control.• Interaction with key customers :C-level, GR.• Enhancement of staff efficiency assessment and motivation system.• Recruitment, training and adaptation of new employees.• Interaction with back office to enhance internal cooperation efficiency.• Reporting on results to the company management. -
Sales Innovation Group ManagerRicoh Rus Jul 2014 - Apr 2016Moscow, Russian FederationOutcomes• Increasing the efficiency of sales staff by 40% and improvement of transparency of business processes, introduction of sales forecasting system through the implementation of CRM-system.• Acceleration of contract signing process and increasing the transparency of conditions for partners through the introduction of a uniform policy of interaction with partners.Responsibilities• General management of Sales Innovation Group of 5 people.• Leading of cross-functional project for the development and implementation of CRM-system.• Description and enhancement of all business processes of Russian operation subsidiary of RICOH Europe. Creation and implementation of a uniform policy of interaction with partners.• Participation in weekly Top management meeting. -
Indirect Sales Group ManagerRicoh Rus Aug 2009 - Jun 2014Москва, РоссияOutcomes• Doubling the company's annual revenue in the dealer channel within three fiscal years (2010-2013).• Increase of company’s market share in Russia from 3,5% to 9%.• Expansion of dealer sales channel from 60 to more than 200 active partners.• Increasing the number of certified service centers from 40 to 400 in Russia.• Retention of loyalty of major customers e.g. Bank of Russia, Gazprom, Post of Russia, Russian Railways, Central Election Commission, etc.• Successful launch of the company’s business in Kazakhstan and Belarus.Responsibilities• General management of Indirect Sales Group of 12 people.• Market audit and competitor analysis including regional representation.• Creation and implementation of business development strategy in dealer channel.• Arrangement of the Indirect Sales Group structure and adjustment of employee motivation and training system.• Implementation of geographically distributed structure of the sales, formation and management of regional team (Siberia and Far East, North West, Volga, Urals and South).• Creation and implementation of partner development program. Diversification of the terms of cooperation.• Supervision of company’s business in Kazakhstan and Belarus.• Participation in weekly Top management meeting.• Development of service coverage system.• Reporting to Sales Director and CEO. Interaction with expats. -
Reseller Development Team Leader.Samsung Electronics May 2006 - Mar 2009Moscow, Russian FederationOutcomes• Authorisation of more than 250 active regional resellers "from scratch".• Increase of partner channel sales revenue by 60%.Responsibilities• General management of Reseller team of 3 people.• Creation and implementation of sales development strategy in reseller channel as well as incentive and loyalty programs for resellers.• Development and implementation of product promotion programs, interaction with agencies.• Budgeting. -
Product Manager (Paper And Printing Media).Xerox Eurasia Dec 2004 - Apr 2006Москва, РоссияOutcomes• Successful launch of a new brand of cut size office paper ”XEROX Perfect Print” in the lack of a marketing budget.• Ensuring the availability of goods under conditions of a strike and lockout at the manufacturer’s side. Responsibilities• Planning and sales forecasting, pricing and product positioning.• Coordination of solving all product issues (3 000 SKUs, 23 countries).• Research and analysis of the market environment, participation in the development and launch of new products and sub-brands within the product line.• Interaction with manufacturers in marketing and technical issues.• Search for new partners and negotiation regarding conditions of cooperation.• Development and implementation of local marketing activities within the budget of $100K per year for 23 countries.• Product trainings for internal and external sales staff. -
Product Manager (Stationary)Pro100 Holding Ltd. Nov 2003 - Dec 2004Москва, РоссияResponsibilities• Product group management (more than 5000 SKUs).• Analysis of market and competitive environment. Development and implementation of product promotion programs.• Sales forecasting and planning.• Interaction with manufacturers and suppliers from Russia, Europe and Southeast Asia in marketing issues. Search of new suppliers.• Preparing, placing, tracking of orders and control of shipments.• Preparation of information materials for the advertising support of products.• Product trainings for sales staff.
Андрей Краснов Education Details
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Diploma With Distinction
Frequently Asked Questions about Андрей Краснов
What company does Андрей Краснов work for?
Андрей Краснов works for Akytec Gmbh
What is Андрей Краснов's role at the current company?
Андрей Краснов's current role is Commercial Director - akYtec GmbH.
What schools did Андрей Краснов attend?
Андрей Краснов attended Moscow State Aviation Technology University (Mati).
Who are Андрей Краснов's colleagues?
Андрей Краснов's colleagues are Ilia Karetkin, Andrey Eleferov, Kateryna Bielash, Evgeny Shestak, Aleksej Malafeev, William Komnang, Bartosz Podraza.
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