Denis Petrov Email and Phone Number
BUSINESS and NEW PRODUCTS COMMERCIALIZATION• Launching projects with project budget over 150 000 USD and more then for 5 markets and revenues over 30 MM USD annually.• Solid business acumen in FMCG: business strategy, P&L, manufacturing and retail • Understanding markets and consumer insights, ability to translate to strategy and new product development. PRODUCT • Research and development project management for food and beverage categories• Expertise in Quality, Food safety and Food regulation• Product and technology development from concept and prototypes development, analysis and risk management to landing at production site PEOPLE• Cross-functional team management (up to 10 people), managing in matrix • People hiring, onboarding• Motivation and development SOFT SKILLS • Ability to achieve the results in fast paced business environment and great priorities management• Ability to work effectively in a team environment • Leadership, strong communication skills and influencing
Pepsico
View- Website:
- pepsico.com
- Employees:
- 130301
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R&D. Iced Coffee And Tea Platform Lead (Lavazza И Lipton)Pepsico Apr 2019 - PresentEuropeKey Results: • Launched completely new product platform – 4 SKU of iced coffee on 5 West an East Europe markets, incremental to current portfolio (2020-2025 CAGR 10%)• New business model setup: in 3 months streamlined communication and developed ways of working for R&D with external partners: Lavazza, key vendors and co-manufacturing partner• Designed and launched R&D lab to support East Europe Beverages innovation agenda • Developed and executed the R&D plan for profitability improvement by 3 pp for iced coffee• Established new risk-management and execution approach: launched technical forum with R&D functions for early risk identification and management. Result: project timing reduction by 1-3 months• Led pipeline development work with R&D functions and developed innovation roadmap with 5 key areas and 15 product concepts for further validation with consumers• Promotion: from Iced coffee platform lead (Lavazza) to Iced coffee and tea platform lead (Lavazza и Lipton), Horizon 2 and 3 productivity lead -
R&D. Enhanced Water Platform Lead (Brands Aqua Minerale, Toma)Pepsico Apr 2016 - Mar 2019Moscow, RussiaKey Results: • Launched new subcategory – 4 SKUs of water with juice Aqua Minerale Fresh which allowed PepsiCo to incrementally grow market share by 2 pp in first year. 2017 PepsiCo biggest beverage innovation in Russia. • For the first time for PepsiCo developed and launched new lineup (2 SKUs) of Aqua Minerale Kids with no added sugar, collaborated with flavor experts from US to meet challenging business ask to keep products profitability targets.• Strategy development input: initiated and led consumer test for enhanced water for 2 key markets in Europe (Poland and Turkey) and developed the recommendation for the team. • Implemented technical stage gate process for Czech business unit projects (Toma brand) resulting alignment with global company food safety and quality assurance policies, quick cross-functional alignment and projects risk reduction -
R&D Project ManagerPepsico Mar 2012 - Feb 2016Moscow, RussiaKey Results:• Successfully commercialized products: - curd with fruit pieces “Chudo-detki”, - UHT milk with cereals "Agusha", - fermented product Ryazhenka "Agusha" with total revenue more than $ 10 MM• Productivity projects: in-house production of extruded flour and fruit compounds – $ 100 M USD savings• 2014 - 2016 R&D support of over $ 5 MM USD CAPEX projects: UHT line in Nizhniy Novgorod site• Received the patent for fermented baby food product technology Ryazhenka RU 2653446 -
R&D. Pilot Plant SpecialistPepsico Jun 2010 - Apr 2012Moscow, RussiaKey Results:• Launched new planning system for pilot trails: weekly planning and ingredient stocks management which allowed to increase pilot plant capacity by 20% • With the team launched new lab and experimental equipment – membrane filtration unit
Denis Petrov Education Details
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Food Products Technology -
Moscow State University Of Applied BiotechnologyDairy Technology
Frequently Asked Questions about Denis Petrov
What company does Denis Petrov work for?
Denis Petrov works for Pepsico
What is Denis Petrov's role at the current company?
Denis Petrov's current role is R&D leader, functional expert in R&D FMCG and innovation program lead.
What schools did Denis Petrov attend?
Denis Petrov attended Moscow State University Of Food Production, Moscow State University Of Applied Biotechnology.
Who are Denis Petrov's colleagues?
Denis Petrov's colleagues are Brendan Kelly, Bednov Alexander, Matt Wagoner, Marcello Vartuli, Lívia Fávero, Constantin Costache, Ravina Sharma.
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Denis Petrov
Head Of The Dcs Department – Kwi International Environmental Treatment GmbhSt Petersburg -
Denis Petrov
Yoshkar-Ola -
1tupperwarebrands.com
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