МаркетологОбязанности:Медиапланирование.Разработка ежемесячного контентного плана.Ведение каналов компании в социальных сетях (SMM).Ведение контекстной и медийной рекламы.Контроль размещения материалов на страницах тематических порталов.Управление веб-сайтами компании (разработка и распространение контента).Осуществление E-mail рассылок для дилерской сети.Разработка программ по популяризации и стимулированию сбыта продукции компании.Написание пресс-релизов, статей и материалов о продукции компании.Организация и проведение внутрикорпоративных мероприятий.Организация участия компании в отраслевых мероприятиях и выставках. Создание презентационных материалов, брошюр, каталогов, раздаточных материалов и т.д.Обработка запросов и отзывов клиентов.

Official distributor of such brands as Komatsu, FayatBomang, Manitou, Mitas, Michelin, Deutz etc.Responsibilities: - Event management and exhibitions promotion (more than 20 events were prepared and managed for CTT, CeMAT, MIOGE, Mining World Russia, YugAgro etc.):• Participation in various trade shows (interaction with organizations, builders, paperwork's control, development of company's presentation, booth operation);• Initiation cross-marketing events with partner companies and creating events on demand;• Work with stakeholders.- Advertising materials development (various avenues of promotion):• Web-sites development concepts, usability and efficiency check;• Content management via CMS-news, press-releases, reports, special offers (text and multi-media content, HTML, CSS);• Creation visual and text content, adaptation existing materials for internet promotion; work with designers for creating print media and hand-outs;• Social media marketing: search and project generation (groups in social networks, responses to questions and/or requests, moderation, reputation management);• Internet and media search for news and useful information;• Supervising the production and distribution of handout materials, souvenirs, leafets and other POS materials.- Analytical calculations, marketing research and branding:• Monitoring competitor activities on the market;• Analysis of information from a customs office regarding the import of road construction equipment;• Sale reports and activity summaries on regular basis (each quarter).- Outdoor advertising and visuals:• Billboards and road signs (location selection, paperwork, concepts);• Office decoration projects and service fleet visual style according to the brand book.- Organization of such corporate events as company's anniversary and team-building.- Documents’ preparation for all the necessary steps and procedures. - Coordination publicity agencies and colleagues from other departments for top result.

Production of souvenirs, handout and POS materials:• Concept preparation, interaction with designers• Cost estimation• Control over production and distribution• Managing documents and reports• Looking for new ideas and proposals on the marketManagement of the company’s websites:• Information and media content management• Development of concepts for websites • Negotiations of commercial offers for advertising, websites creation and promotion• Briefs and specifications for modernization of the websites of the companyParticipation in tradeshows:• Booking of the booth, paperwork and agreements• Design of the booth• Loading unloading of the equipment• Booth management and operationContextual advertising: • Preparation a semantic kernel; • Control of statistics of addresses, productive addresses; • Websites and advertising statistics (visits, user’s behavior, efficiency)• Monitoring and analysis of competitors activities • Preparation and approval of budgets for advertising campaigns• Managing news and content for the purpose of search engines optimization. Working with partners for SEO