I'm finishing my work with Vokrug Sveta company being a new business director (commercial director) there, and now seeking for a job related to project management or new business management, marketing and sales, brand management or advertisement.As for my qualification, I've got an MBA degree in general and strategic management, fluent English and basic Spanish, vast experience in project management, practical experience in all marketing-mix and brand-management working with big multinational publishing and ad companies.
Агентство Moove, Группа Компаний Socialist (Smm)
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Руководитель АгентстваАгентство Moove, Группа Компаний Socialist (Smm) Feb 2014 - PresentМосква, РоссияКлючевые клиенты: Ferrero (Raffaello, Nutella, Tictac), Indesit (Indesit, Hot Point Ariston), Orion (ChocoPie), Bunge (Олейна, Ideal), Pernod Ricard (Olmeca, Ballantines), ТВОЕ, РусАгро (Чайкофский, Русский Сахар).• Управление продажами (обеспечение эффективного уровня доходов агентства, сегментирование рынка клиентов, разработка стратегии продаж, участие в тендерах);• Клиентский сервис (обеспечение высокого уровня клиентского сервиса для текущих клиентов агентства, развитие отношений на уровне топ-менеджмента);• Финансовый менеджмент (общее бюджетирование по бизнес-подразделению, построение прогнозов по доходам, оптимизация затрат, контроль соблюдения уровня маржинальности по проектам);• Операционный менеджмент (организация надлежащего функционирования агентства с точки зрения внутренних процессов);• Управление персоналом (менеджмент работы групп аккаунт-менеджеров и креативных менеджеров, развитие и мотивация, разработка оптимальной организационной структуры агентства).
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New Business Director/Commercial DirectorVokrug Sveta (Publishing House) Jun 2009 - Dec 2013New business development, sales and marketing management for all the projects (magazines, books, websites, mobile applications):• Leading of new products development, sales strategy development and implementing;• General budgeting and income forecasting;• Brand management and marketing providing (brand positioning, marketing researches, brand awareness, brand and product promotion);• Ad sales support providing (ad market segmentation, sales houses contracting, setting of income targets, providing of promo materials, participating in presentations to client);• Sales strategy development (distributors contracting, controlling and motivating, setting of general price policy, trade marketing);• Sales of content providing (licensing with print and electronic projects);• Leading of a department team (forming of the department new structure, support in staff recruiting, personnel mentoring).
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Operations Director/Deputy General PublisherGameland (Media Company) Apr 2009 - Jun 2009Operations management of all the publishing projects: 23 monthly magazines and 16 web-projects; 39 chief editors in subordination, over 200 people in the department.
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Business Group Leader/Group PublisherGameland (Media Company) Nov 2007 - Apr 2009Leading of five monthly magazines and three web-projects: • Strategic planning (development of project concept, finance modeling, business planning);• Finance management (budgeting, income forecasting, cost optimization, investment plans for new projects development);• Brand and product management (auditory definition, brand coding, brand positioning, product quality control, brand awareness);• Operations management (control of editorial concept implementation, production schedule following, thematic plans development, license content providing);• HR-management (list of the group members forming, control of contracting, support in staff recruiting, personnel development and motivating); • Copy sales and subscription management (circulation planning and analysis, distribution promo, trade marketing); • Ad sales support (ad markets segmentation, setting of finance targets on the segments for Ad sales department, promo materials providing, product trainings for ad sales managers leading, special products development, self made sales);• Marketing (readership researches, brand and product promotion);• Publicity (communications with key persons of the market, supporting of strong ties, representing the titles at all the key events of industry);• New products development (new ideas creation, investment project development and implementation).
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Head Of MarketingMediasign (Publishing House) Jul 2005 - Nov 2007Marketing analysis, product strategy development, brand management, marketing programs planning and implementation.
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Key Account ManagerAdv Group - Brand New Momentum (Advertising Agency) Jun 2004 - Jul 2005Key Accounts: Coors-Molson Brewers (Coors Fine Light Beer – product launch in Russia), Gallaher LD (Sobranie Classic), BAT (Kent Mintek).Strategy deployment and brand activation in market: HoReCa, off-trade promotion, POSm, PR activity, events for press, distributors and consumers (parties, conferences, festivals, road show, etc.).
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Head Of Advertising DepartmentBmc Group (Production Company) Sep 2002 - May 2004Advertising campaign development and deployment, PR-activities, website renovation.
Evgeniya Tsoy Skills
Evgeniya Tsoy Education Details
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Higher School Of Management (State University - Higher School Of Economy)General And Strategic Management -
Moscow State University Of CommerceManagement
Frequently Asked Questions about Evgeniya Tsoy
What company does Evgeniya Tsoy work for?
Evgeniya Tsoy works for Агентство Moove, Группа Компаний Socialist (Smm)
What is Evgeniya Tsoy's role at the current company?
Evgeniya Tsoy's current role is New Business Director, Commercial Director at Vokrug Sveta.
What schools did Evgeniya Tsoy attend?
Evgeniya Tsoy attended Higher School Of Management (State University - Higher School Of Economy), Moscow State University Of Commerce.
What skills is Evgeniya Tsoy known for?
Evgeniya Tsoy has skills like Fluent English, Advanced Pc And Mac User, Bright Communication And Organizational Skills, Result Oriented, Mature Negotiation Skills, Basic Spanish, Strong Project Management.
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