Ekaterina Kotkina Email & Phone Number

Moscow

• Launched first AI powered telecom solution for the Russian market (Beeline AI) https://adindex.ru/news/digital/2019/02/7/255040.phtml• E-commerce Beeline full cycle management. +3X Revenue growth YoY• Management performance marketing of company’s digital products: tariffs and services, b2b products and mobile phones. Total restructuring of the KPI system from CPO to CRR and SEO marketing, the result is efficiency increase and costs cut down -2X • Creation and development deferent b2b products including wed – portal with an authorized zone (part of the site is completely personalized for every user) • Management of performance advertising budget of company (the company ranks among TOP3 in advertising costs in 2018y.) https://adindex.ru/rating3/marketing/271408/index.phtmlLead of a team 30+ employees

Moscow

• Formation of an e-commerce development strategy, initiating and maintaining a portfolio of projects. Projects CRM, warehouse accounting (implemented by SAP), transport logistics (covered management accounting and settlements with service providers), digital (improvements of product card increased conversion by 70%, the implementation of two personalization systems allowed to increase the average check by 30% and other improvements)• Management of the digital team and business technologies (departments of business technologies, product development, web analytics, information and photo editorial offices)• Building and optimization business processes• Analysis and consulting in formation of assortment matrix, pricing strategy and sales tactics through online channels (website, mobile site and mobile application).Lead of a team 25 employees

Moscow

• Formation and maintenance of the company contracting plans• Presentation of contracting plans of the Holding Companies (including data for implementation of the Contracting plans and the reasons for deviations)• Analysis of the company revenue and development of recommendations for contracting plans updating (redistribution among markets, Companies of Holding, regions, etc.).Lead of a team 9 employees

Moscow

• Expert in budgets and financial models of new car dealerships acquisition or their closure.• Revenue items analysis, costs optimization (including payroll optimization) during the crisis of 2008-2009.• Assessment of using invested capital efficiency. Optimization of warehouse turnover (new and used cars).• Risk assessment. Financial evaluation of new investment projects. Business modeling and new projects model algorithms adjustment.Lead of a team 5-18 employees

Executive Education, Bigdata And Digital Marketing

Program Moscow, Russia (Skolkovo)

Engineer - Economist, 5.0