Ekaterina Filatova Email and Phone Number

- Leading the division (by 14 employees)- Marketing budget formation- Development of marketing strategy- Responsibility for following marketing areas:Brand managementparticipation in new brand platform implementation, brand standards developing and compliance, monitoring of brand indicators, development of gift concepts and providing business with gifts and souvenir products.ATL promotion of products using various off-line and on-line channels: outdoor, radio, press, Internet.Digitalthe Website (metrics, lead generation, making marketing and sales funnels, site content, redesign and optimization); Mobile/Internet-bank (penetration rate increase); launch of Internet advertisement activities to achieve KPIs for new clients attraction (contextual advertisement, banner advertising, retargeting, CEO-optimization etc.).BTLthe promotion, developing special offers, interaction with branches for holding local events, interaction with contractors.Target marketingdevelopment of CRM strategy, targeted campaigns implementation: segmentation, proposal development, communications, analysis of effectiveness. Supervision of Telemarketing unit - structure and motivation development, setting goals, training, control.Marketing researchpreparation of internal market/competitors monitorings, interaction with external research agencies, analyzing, making suggestions for network. Loyalty and Customer experienceCreation and management of loyalty system including: determination of loyalty clients’ parameters, making special product offers for loyal clients, measuring and control of dynamics of NPS, CSAT. Discount loyalty program development and support, searching for partners and involving them in joint promotions, communication with clients, analysis of effectiveness.- Production - support of related units (promotional materials, souvenir products etc.), outdoor signs and advertising designs for branches.