Assigned beauty segments: bath and shower, deodorants, oral care, intimate care, depilation, man care, baby care, hair care, styling, colorants) • Development and implementation of annual product and pricing strategy • Portfolio Management (about 2000 SKUs): pricing, marginality, profit, cost• Innovation pipeline: NPD cycle from idea to implementation (factory self-production and contract sites in Russia, China, Uzbekistan)• Constant analysis of consumer needs and market trends;… Show more Assigned beauty segments: bath and shower, deodorants, oral care, intimate care, depilation, man care, baby care, hair care, styling, colorants) • Development and implementation of annual product and pricing strategy • Portfolio Management (about 2000 SKUs): pricing, marginality, profit, cost• Innovation pipeline: NPD cycle from idea to implementation (factory self-production and contract sites in Russia, China, Uzbekistan)• Constant analysis of consumer needs and market trends; identifying new niches and growth points • Budget planning and control • Initiating, participating and outcome analysis of all marketing researches for deep brand & consumer understanding • Visiting specialized exhibitions in Russia and abroad (Italy, Hong Kong, Singapore)• 2 direct reports (Product manager, Brand Manager) Show less

• Participating in the assortment strategy development, managing assortment matrices• New products launching from idea to ready item: market analytics, identification of trends and niches, competitive environment, brand and product naming, key claims and characteristics, target costs, pricing; briefs for design, formulation etc• Take leadership in product innovation projects and taking part in cross-functional projects, close cooperation with all departments (PR, Sales, Legal… Show more • Participating in the assortment strategy development, managing assortment matrices• New products launching from idea to ready item: market analytics, identification of trends and niches, competitive environment, brand and product naming, key claims and characteristics, target costs, pricing; briefs for design, formulation etc• Take leadership in product innovation projects and taking part in cross-functional projects, close cooperation with all departments (PR, Sales, Legal, Production, R&D, Analytics, Planning), maintain the relationships with internal and external partners• Preparing and making products presentations for local and foreign markets• Analysis of consumers feedback, work with complaints with further recommendations on products improvement Show less

• NPD from idea to ready product, control at all stages of production up to the delivery of finished products to the warehouse• Search for new formulations, active ingredients, and packaging solutions for optimal costs • Developing briefs for concept designs, logos, brand naming • Interaction with departments within the company (Sales, Technologists, Certification, In-house production) and external partners (Suppliers, Designers, Printing houses, Contract manufacturers)• POSM… Show more • NPD from idea to ready product, control at all stages of production up to the delivery of finished products to the warehouse• Search for new formulations, active ingredients, and packaging solutions for optimal costs • Developing briefs for concept designs, logos, brand naming • Interaction with departments within the company (Sales, Technologists, Certification, In-house production) and external partners (Suppliers, Designers, Printing houses, Contract manufacturers)• POSM and shops equipment development • Label texts copyright • Competitive landscape tracking (launches, pricing, communication)• Participation in specialized exhibitions Show less

• Development and implementation of the annual strategy • Ensuring the achievement of marketing goals (KPIs)• Budget planning and control• Participation in European regional meetings, delivering the needs of the local market• Market and competitors tracking and mapping • Regular Hair Care category internal performance analysis• Development of pricing policies and corridors• Close cooperation with the company's departments (Demand planning, Market research, Analytics,… Show more • Development and implementation of the annual strategy • Ensuring the achievement of marketing goals (KPIs)• Budget planning and control• Participation in European regional meetings, delivering the needs of the local market• Market and competitors tracking and mapping • Regular Hair Care category internal performance analysis• Development of pricing policies and corridors• Close cooperation with the company's departments (Demand planning, Market research, Analytics, PR, Art directors, Sales)• Leading cross-functional projects• 1 direct report (Marketing Assistant) Show less

• Take part in regional marketing planning & implementation of brand strategy on local market in close cooperation with Central & Eastern European market• Participation in New product development and positioning via identifying local relevant consumer needs, product gaps, opportunities, ingredients, RTBs, communication etc)• Independent management of local projects• Market analysis and competitors monitoring• Products artworks briefing and approval

• Local support to CEE marketing plans implementation (activation) • Development of training materials• Development & implementation of field promotional activities • Brochure and other print pieces translation & local adaptation

Coordination of marketing events, Supervision of promo materials production, Projects Assistance