Елена Никитюк Email and Phone Number

Head of B2B marketing & value proposition • Responsible for full scope of B2B products & projects portfolio (included ICT, IOT, Mobile, fix, CRM, hardware);• Responsible for main B2B KPIs: market share, revenue, subscriber base, new products & offers launch, ICT & cloud, data centers, fix & convergent solutions, Iot & industrial projects, etc;• Value proposition management: tariffs, products, convergent offers, ICT & IOT solutions including products, software, partners… Show more Head of B2B marketing & value proposition • Responsible for full scope of B2B products & projects portfolio (included ICT, IOT, Mobile, fix, CRM, hardware);• Responsible for main B2B KPIs: market share, revenue, subscriber base, new products & offers launch, ICT & cloud, data centers, fix & convergent solutions, Iot & industrial projects, etc;• Value proposition management: tariffs, products, convergent offers, ICT & IOT solutions including products, software, partners, ect;• Legacy portfolio support, up – sell, cross – sell, innovative services penetration into customer’s base;• Product launch coordination, documentation & full lifecycle support; • CVM coordination (incl. offers, products, process);• ATL and BTL Marketing communications coordination; • Market Researches: macro and micro business environment, post campaign analysis, brand health tracking, customer insights, customer experience etc; • Forecasting & budgeting;• Business strategy creation & responsible for implementation;• Trainings for front – channels & conference performance.Achievements & Projects:• Y2Y Revenue growth - up to 10% • 4G launch strategy development & implementation• Complex B2B pricing strategy development & implementation• IoT strategy development & first - step implementation• ICT strategy development & first - step implementation• Mobile ID pricing strategy creation & implementation• Data centers extension projects• Box – solutions creation & B2B base saturation• All public, non – public & legacy pricing offers & products support• 32 successfully launched projects per 2018Y Show less

• Responsible for B2B segment revenue, number of customers and market share• Business strategy creation, development and implementation;• B2B public offers & tariffs & bundles & services creation, financial efficiencycalculation, implementation and development• Marketing communications’ coordination: ATL and BTL• Regular Marketing Researches: post campaign analysis, macro and micro environment, brand progress tracking, customer experience etc; • CBM & MarCom & PR… Show more • Responsible for B2B segment revenue, number of customers and market share• Business strategy creation, development and implementation;• B2B public offers & tariffs & bundles & services creation, financial efficiencycalculation, implementation and development• Marketing communications’ coordination: ATL and BTL• Regular Marketing Researches: post campaign analysis, macro and micro environment, brand progress tracking, customer experience etc; • CBM & MarCom & PR coordination • Post launch analysis Achievements & Projects:• Public B2B tariffs for all mobile services (incl. M2M)• Legacy portfolio simplification (smart up sell)• Niche B2B solution development• New segmentation approach implementation• Channels development & Multi – step retention, up - sell process creation• Retention & up – sell offers development Show less