Елена Сорокина Email and Phone Number

Marketing strategy development on Russian market: adaptation of the NPD plan on Russian market, promotion and management of all 4 categories of the brand portfolio, sales plan supporting, media strategy development and implementation, social media activation, PR, people management

Advertising campaigns development and management 360 degree (Image campaigns, Product campaigns, Shops opening campaigns, Employer-branding campaigns); Researches conduction (quantitve&qualitative); Marketing communications in stores development and implementation; People management

Marketing plan on national scale development (NPD plan, plan of local activities), monthly promo-campaigns development and implementation, loyalty programs development (direct marketing) on monthly basis, trainings, people management