Елена Яшина (Кулинич) Email and Phone Number

Business Development Director• Formulation of Strategy and business development of the company; • Diagnosing and optimization of all the commercial and business processes in the company; • Controlling and optimization of all the cooperation between the departments in the company in the context of commercial activities (ruling of conflict situations, optimization of documents turnover in the company, internal questions); • Formulating of the policy of working and cooperation with vendors (getting direct contacts (accounts)); • Controlling stock and goods turnover, purchase controlling• Organizing and holding of the marketing promotions; • Supervising of the wholesales and retail sales departments, formulating the strategy of the their development; • Controlling of all the incoming and outcoming payments in the company• Preparing the current programs of development and restructuring of the company, business planning, achieving of the financial stable situation; • Analyzing of the effectiveness of the proposed projects and reporting to the highest management;• Developing new products categories and searching for the new markets• Presentation and protection of the business plan to the highest management, and after the approval, preparing all the documents needed for the new projects; • functional assignment of the responsible workers for each step in realizing the new project and controlling the process of achieving the goal.• Developing the methods of quick reacting on the crisis and non-standard situations which may lead to the failure of the business development plan and some adverse impact.

• Lead of sales and purchase department of Digital Photo• Product marketing research and analysis of consumer photo electronics• Purchase, Sales and profit planning (monthly)• Turnover and profit increasing at the expense of increasing the clients database and enhancement of products line in current clients• Key clients managing in current product category• Corresponding and acquisition negotiations with vendors about conditions and price policy, bonus schemes and discounts• Landed cost calculating and pricing and bonus schemes and discounts planning• Sales controlling and negotiations with key clients, sales plans settings and achieving together with the whole sales department• Pricing and sales reporting to the vendors• Promotions planning and holding (together with vendors), controlling of covering documents of promotions and making-up of the results of the promotions, assessment of effectiveness of the hold promotions.

• Product marketing research and analysis of consumer photo electronics• Introduction of new brand and its developing in the company (Fuji)• Purchase and profit planning• Corresponding and acquisition negotiations with vendors• Landed cost calculating and pricing• Sales controlling and negotiations with key clients• Bonus schemes and discounts planning• Sales reporting for vendors• Promotions planning and holding (together with vendors)• Controlling of covering documents of promotions and making-up of the results of the promotions• Assessment of effectiveness of the hold promotions.

• Product marketing research and analysis of consumer photo electronics• Introduction of new brand and its developing in the company (Sony)• Purchase and sales planning• Corresponding and acquisition negotiations with vendors• Negotiations with transportation utilities• Landed cost calculating and pricing• Bonus schemes and discounts planning• Sales reporting for vendors• Promotions planning and holdings (together with vendors)• Controlling of covering documents of promotions and making-up of the results of the promotions• Assessment of effectiveness of the hold promotions

• Product marketing research and analysis of consumer electronics• Purchase planning• Procurement performance evaluation• Corresponding and acquisition negotiations with vendors• Negotiations with transportation utilities• Landed cost calculating and pricing• Bonus schemes and discounts planning• Sales reporting for vendors• Promotions planning and holdings (together with vendors)• Controlling of covering documents of promotions and making-up of the results of the promotions, assessment of effectiveness of the hold promotions.

• Marketing research and analysis• Corresponding and acquisition negotiations with Chinese suppliers• Negotiations with transportation utilities• Forming and expending of CarAudio Line-up• Technical tests of the samples (consumer test)• Formation of the purchasing contracts• Preparing the package design and all the documentation including instruction manuals• Directing all the accompanying forms for purchasing and delivery of the goods• Accounts of the estimated cost of the goods including delivery and custom costs• Paper work and verification of the shipping documents.