Lena Lyamina Email & Phone Number

Novi Sad, Vojvodina, Serbia

Developed and implemented community strategy and contributed to the marketing plan.Created and launched the initial game community on Discord and other social media platforms.Engaged with potential partners to negotiate cross-promotion and collaborations.Maintained communication with the development team, participating in discussions and sharing player feedback.Provided informational support to players, handling inquiries and assisting across various platforms.Developed content plans, prepared posts, wrote texts for the posts, and made technical tasks for the art department.Conducted brainstorming sessions and research for post and activity ideas.Organized and held player activities on social media.Wrote dev diaries in collaboration with the narrative designer, translated content from English to Russian, and worked with the localization team.Prepared for the alpha test of the game, including planning, creating special posts and activities, preparing surveys for testers, and creating instructions for the alpha build.Tested all game builds and provided feedback to the development team.Analyzed survey results from other company games and wrote summary articles.Provided technical support to players and communicated with contractors.Prepared the Discord server for the alpha test.Managed the Steam page with up-to-date news.Updated the company website through the admin panel.

Serbia, Novi Sad

Administered game communities on social networks (Facebook, Instagram, Twitter, VK, Discord), enforcing community guidelines and moderation policies to maintain a hospitable environment for players.Developed and executed content plans in both Russian and English, ensuring consistent and engaging posts to keep the community informed and entertained.Collaborated with artists, providing technical specifications for banners, and overseeing their progress to maintain high-quality visuals for posts.Fostered positive communication with users, addressing player questions and concerns to create a friendly atmosphere.Skillfully neutralized negative feedback, turning it into an opportunity for positive customer experience.Conducted bug finding for QA, assisting with locating and verifying issues to improve game quality.Analyzed and reported player feedback and reviews, providing valuable insights for game development and community enhancements.Managed a team of Moderators and Content Creators, overseeing their activities and ensuring efficient community management.Successfully ran the content creator program, handling documentation and analytics for improved influencer collaboration.

Saint Petersburg

Administration and moderation of project social networks (a mobile game with match-3 elements) and brand social networks (Facebook, Linkedin,Instagram)Prepared content plans and posts in Russian and EnglishPrepared terms of reference for post banners for artists and supervised the workCollected statistics of community indicators and feedback, analyzed and shared with the teamCommunicated with users, answered questions from playersDeveloped a strategy and tone of voice communityStudied and analyzed social networks of other companies in the industryCollected and processed information and newsworthy eventsLinkedin post example: https://www.linkedin.com/feed/update/urn:li:activity:6899988095421304833A longread translation (en-rus): https://habr.com/ru/company/playgendary/blog/650241/Posts examples:about jobs https://www.instagram.com/p/CZj0OjQPlIo/about a project https://www.instagram.com/p/CXxxiZWoc-S/about a corporate party https://www.instagram.com/p/CYV7MimIaIr/

Saint Petesrburg, Russia

Helped users, answered requests in all channels and all languages (Vk, Fb, e-mail, discord)Resolved negative and conflict situationsHelped players in solving problems with the gameCreated a positive, friendly mood in the communitiesCreated and supported the interest and love of players for projectsCreated a support department from scratch, prepared templates, set up a helpdesk, defined communication vectors and styles, created response templatesManaged junior SMM (including assistance, quality control)Searched and handled bugs for QA, assisted in bug detectionHelped with content creation (posts, longreads)Translated and edited localizationsCompiled FAQ articles, translated content into EnglishHelped in smmCollected and analyzed information and data on applications (Google Play Console)Communicated with potential partners and bloggersAnalyzed the feedback and general players mood, compiled reports on them

Saint-Petesrburg, Russia

Managed groups in social networks (Vk, Fb, Twitter, Telegram, G+, Instagram) and YouTube channelWrote original texts, copywriting and translatingSearched and generated content for groupsCommunicated with users and provided support, conflict resolutionCreated internal and external email newslettersAnalyzed and created a content planPrepared scripts for videos, subtitlingFilmed for company videosCreated landing pages on TildaConducted promotions with prizesTranslated texts, presentations and websites from Russian into EnglishCreate template banners in PhotoshopRepresented the company at conferences, communicated with potential clientsBlogging