Functions:• analysis and testing of marketing channels and tools, responsible for attracting and activating customers; • generation and implementation of hypotheses on the AAARRR framework: conducting research, A/B tests, CustDev, market and competitor analysis, etc.; • improving product onboarding and implementing a referral system with 0 with an intern, increasing cross-sales and optimizing the work of the sales department; • elaboration of the product development strategy, elaboration of COM and drawing up a roadmap for the team, definition and control of key metrics, calculation of the unit economy; • launch and promotion on marketplaces; • formulation of technical specifications for the designer, developer and analyst, collaboration on features and their evaluation.Results: • In 5 months of work, my team and I have increased the revenue of the payment service from 5 million to 14 million rubles per month due to product promotion and website development. (ROMI growth in the first month up to 200%); • Increased the conversion rate of new users from 4% to 12% using onboarding; • Increased the number of active service partners by >2 times (from 93 to 226)

Functions: • data analysis and preparation of marketing reports; • optimization and improvement of an advertising tool for analyzing internal advertising on Ozon and Wildberries marketplaces; • promotion of goods using internal and external advertising tools; • conducting market and consumer research; • drafting a marketing strategy and brand development strategy.Results: • increased sales from advertising from 12% to 18% with the help of external advertising and A/B tests; • improved the tool for managing advertising companies and marketing analytics, which made it easier to work with campaigns and reduced analysis time.

Functions: • drafting and coordinating media plans, launching and evaluating B2C and B2B advertising campaigns in Mytarget, ML, Facebook Ads, promoting the company's HR brand; • conducting A/B tests of advertising campaigns; • preparing technical specifications and banner design for campaigns and presentations for management, technical specifications for the analytics team; • launching special projects with suppliers and franchisees (Starbucks, Nescafe, Synergetic, Just flowers, Lego, Mattel, Barbie, Jundo, HoReCa, Honor, Apple).Results: • monthly realized a budget of 6 million rubles. from DR to 20%; • launch of more than 200 advertising campaigns for the opening of 3 new cities with delivery of Ozon fresh; • prepared >20 landing pages inside the Ozon marketplace.

• the leadership of the student organization at my university• coordination of the event with the administration• organization of events: educational trainings, case championship• search for the organizing team• conducting preparatory lectures and trainings for the participants of the championship• organization of participants of the case championship• search for judges and project partners

Functions:• event management;• management of a team of 20-25 people; • search for sales growth channels;• promotion in social networks;• staff search; • documentation and financial reporting on the results of the event;• search for partners and conclusion of contracts.The main achievement is the organization of a major event with 600 participants, 7 partners and the achievement of a ROI of 200%