Коммерческое направление и Маркетинг:- Коммерческое и операционное управление проектами компании: Галерея, Текстиль (новый проект), Флористика- Разработка и реализация стратегии продаж для достижения экономической эффективности и вывод направлений в «break even»- Разработка и реализация маркетинговой стратегии (Медиа, PR, CRM) для увеличения узнаваемости БРЕНДА «BURO ALL DESIGN» на рынке- Разработка и внедрение системы CRM для привлечения новых клиентов и поддержания лояльности существующих- Разработка и внедрение стратегии по развитию направления «Текстиль» в В2В канале- Оптимизация и управление коммерческими процессами для эффективного функционирования бизнеса (анализ закупок, построение логистических процессов)- Анализ и оптимизация затрат, бюджетирование, контроль расходовУправление/HRУправление командой (60+)- Формирование эффективной структуры компании, рекрутмент- Разработка и внедрение эффективной системы мотивации, направленной на достижениебизнес-показателей по каждому направлению- Разработка и внедрение плана обученияДостижения и результаты:- Оптимизация коммерческих процессов компании и достижение прироста продаж«double digit growth» в первые 3 мес.- Оптимизация расходов компании и достижение позитивного показателя MOP к концу 2023 года- Разработка и внедрение программы «PersonalTouch» для привлечения клиентов в высокий ценовой сегмент- Заключение крупных контрактов с В2В партнерами- Запуск CRM

Business & Marketing- Development and Implementation of Sales Strategy- Development and Integration of business processes- Budget preparation and Control- Development and Implementation of CRM Strategy- Negotiation leading and finalization of B2B Sales (Retail, Restaurants, Hotels)- Control and Support of Distributor - Development and Implementation of Marketing Strategy- Full process of Event managementPeople Management & Education- Development & Implementation of Retail training strategy- Development, Implementation & Control of KPIs system- Development and Implementation of Retail Remuneration schemes- Development & Implementation of Procedures with its further adaptation according to the guidelinesAchievements:- Establishment of the Partnership with the leading Luxury Brands- Signed partnership agreement with the Leading Distributor Company- Qualitative and quantitative increase of Brand presence within В2В- Double Digit Annual Sales Growth- Kick-off of Global CRM data base

Business- Analysis and Improvement of long-term F&B Strategy- Development of Commercial solutions for F&B Wholesale- Improvement of CRM strategyPeople Management- Retail Team assessment- Development, realization and analysis of «Mystery shopping»- Development of training program for Sales force- Development and Implementation of job description, standards and procedures with further control- Analysis and Improvement of KPIs system and Remuneration scheme Achievements:- Double digit growth of qualitative CRM data base- Increase of Average Check in Wholesale- “Retail Golden Standards” book for the staff

Commercial &Marketing:- Development and implementation of Department Strategy (3 years plan)- Full responsibility for budget (sell-in & sell-out) achievements- Sales analysis- Organization and control of the operation activities of the sales department of the new cars- Control over compliance with the standards of the company and the distributor- Control of transactions, conflict resolution with customers- Development and implementation of annual marketing activities- Development and implementation of Department CRM strategyOrganization/HR:- Staff recruitment- Set-up of training & coaching programs for sales managers and sales associates- Development and implementation of incentive programs- Procedure and principals set –upFinance:- Annual budget planningLegal:- Negotiations with the clients and contracts work-outsAchievement example:- 2018 net sales: > +6% vs 2017- Improvement of OP +22% vs 2017- Increase of CSI (Customer Satisfaction Index): > +10 ppt vs 2017

Head of Sales Department (06/2011-12/2017)Sales Manager (03/2011-06/2011)Sales Associate (05/2006-03/2011)Head of Sales Department Commercial &Marketing:- Development and implementation of Department Strategy (3 years plan)- Full responsibility for budget (sell-in & sell-out) achievements- Sales analysis- Organization and control of the operation activities of the sales department of the new cars- Control over compliance with the standards of the company and the distributor- Control of transactions, conflict resolution with customers § Development and implementation of annual marketing activitiesCRM:- Development and implementation of Department CRM strategy- B2B: VIP Toyota Sales leading- B2C: Project Leader “VIP LEXUS Customers”Organization/HR:- Staff recruitment- Set-up of training & coaching programs for sales managers and sales associates- Development and implementation of incentive programs- Procedure and principals set –upFinance:- Annual budget planningLegal:- Negotiations with the clients and contracts work-outsAchievement example:- 2014 – 2017 Increase of the shares among Toyota dealers in Russia from 1% => 2%