Go hard or go home!
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Заместитель Директора По ПродажамЧистый БерегMinsk, By -
Заместитель Директора По ПродажамЧистый Берег Aug 2023 - PresentМинск, Республика Беларусь -
Head Of Commercial DepartmentЧистый Берег Feb 2020 - PresentMinsk, Belarus"Chisty Bereg" - Company No. 1 on the Belarusian market in its segment. (15 own shops, own logistic center 10.000 sq.m. 400 employees)- assortment management (over 30,000 SKU) for the wholesale and retail channels- increasing of commercial efficiency- search and development of new business directions (assortment, price niches, suppliers, customers)- building a sales strategy and promotion of high margin products- improvement of working conditions with suppliers- pricing and discount system management- stock efficiency management (turnover, slow movers) -
Commercial DirectorZiko (Watch And Jewelry) Sep 2015 - Jan 2020Minsk, BelarusZIKO is №1 company in Belarus in watch and jewelry business (up to 100 own retail shops, own jewelery production, 800 emplyees)- Strategic and tactic planning of the company;- Managing of all business processes (purchaces, retail, wholesale, export sales, e-commerce, marketing, logistics, after sales service);- expanding the retail net, choosing the location of shops, calculating the breakeven point and payback period;- brand portfolio and assortment optimization, managing the life cycle of product categories;- stock management, control of stock rotation and slow movers;- management of retail and wholesale pricing, discount system, margin;- development of e-commerce business;- control of the financial efficincy per project, shop, product category;- negotiations with owners and top managment of partners;- search and successful development of new projects and directions;- development and implementation of local rules for the systemic work;- control of foreign trade (import and export); - creation of new work algorithms for the market and successful implementation of them;- automation of business processes;- budgeting;- staff motivation;- a lot of analytics;Achievements: - GMROI of business in Belarus increased by 46%; - retail conversion increased by 23%; - successful implementation of unique projects;- opening of the first monobrand Swarovski boutique in Belarus;- share of online sales increased by 57%; - record level of the export sales; - maintaining entry barriers for competitors;
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Head Of Product Managment And PurchasesZiko (Watch And Jewelry) May 2012 - Sep 2015Минск- Restoration / construction of the department, hiring of employees, training, motivation;- Supply of fast moving products to the market;- Sales analytics, ABC-XYZ analysis;- Assortment structuring, making assortment matrix;- Optimization of the suppliers portfolio, filling in free price / assortment niches;- Making floor plans for the retail network, taking into account eficiency of each product;- Marketing strategy for exclusive brands, adaptation to the local market, coordination with suppliers of marketing budgets, implementation, reporting, monitoring of competitors;- Generation of promo ideas;- Creation of entry barriers for competitors;- Building strong relationships with partners;Achivments:- Share of watch business increased by 21%;- Profit level increased by 7%;- 12 exclusive contracts were signed by me;- Introduction of the concept of assortment matrix into the company and making algorithms to work with;
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Brand ManagerZiko (Watch And Jewelry) Oct 2009 - May 2012Minsk, Belarus- Search for new / alternative suppliers;- Negotiations, incl. to improve working conditions with suppliers;- Development and coordination of a strategy for promoting trusted brands in the Republic of Belarus (retail + wholesale)- Pricing;- Making media plans;- Sales analytics, building an optimal working assortment, working with slow moving product;- Proper distribution over the network and wholesale;- Analysis of needs and monitoring of stock balances;- Conducting training for sellers, working with shops.- Monitoring competitors, prices.Achievements:-Introduction into the company ABC-XYZ analysis;- Sales increased by 30% for the first year with the same stock level;- All prepayment contract are changed to delay of payment;- Better price conditions and bigger profit as a result;- Reduction of transportation costs by 33%;- Victory in the internal naming contest, a mandatory participant in brain storms.
Sergei Bazylev Skills
Sergei Bazylev Education Details
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Organization And Management Of The Sales Department -
Business Analysis And Project Managment -
Internet Marketing
Frequently Asked Questions about Sergei Bazylev
What company does Sergei Bazylev work for?
Sergei Bazylev works for Чистый Берег
What is Sergei Bazylev's role at the current company?
Sergei Bazylev's current role is Заместитель директора по продажам.
What schools did Sergei Bazylev attend?
Sergei Bazylev attended Ipm Business School, Belhard Academy, It Academy, Belarussian State Technical Unversity, Belarussian State Technical Unversity.
What are some of Sergei Bazylev's interests?
Sergei Bazylev has interest in Politics, Economic Empowerment.
What skills is Sergei Bazylev known for?
Sergei Bazylev has skills like Розничная Торговля, Стратегии Маркетинга, Менеджмент, Ведение Переговоров, Развитие Бизнеса, Управление Продажами, Управление Проектами, Продажи, Маркетинг, Стратегия Ведения Бизнеса, Стратегическое Планирование, Microsoft Office.
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