• Site - update and implementation of centrally developed website pages, new tools development, dealers’ web-platform updates• POSM - product information actualization• Events - Assist to event manager in the development of btl and charity events - Communication with co-partners, contractors - Leads collecting process control

1. CRM:• Implementation of lead processing software (interface development, correction of technical mistakes, other settings) • Software presentation to the dealership, education, support• Dealers’ control of execution KPIs2. Call center:• Scripts’ development• Development of the system transferring leads to the needed departments (dealership/ aftersales/PR)• Control of execution KPIs’ (waiting time/average time of a call, script following)3. Site:• Content development (translate, copywriting, promo-pages, special tools)• Launch of the mobile version of the corporate site• Dealership site platform launch 4. Social networks:• Control of the agency to keep the promotion strategy and KPIs execution (relevant content, followers increase, communication under the posts)

1. BTL-campaigns planning and organization, participation in the development of national Trade Marketing activity plans2. BTL budget management & optimisation 3. Marketing support by distribution channels:• Coopadv development and control at national level• Motivation programs, special events and trainings• Trade promotions • Communications with dealership4. Retail channel on behalf of the brand development & support:• Merchandising project: planning and control on the national level • POSM design development and distribution• Establishment of merchandising standards in line with brand guidelines • Dedicated sell-in/ sell-out promo campaigns5. Digital marketing:• Corporate web-site: management, local content development and regular updates• Web coopadvertising coordination • Social media activation Special Projects: National tyre warranty program development and implementation.• Mechanic development• Program support: POSM, communicational materials• Control of implementationResults: 80 POS activated in a year. Increasing of brand awareness

1. Promo-actions development: • Mechanics• POS staff information • Interaction with the agencies• Coordination of promoters’ work• Documents flow • Reporting2. Merchandising• POSM development, distributing and control• Regular update of merchandizing plans, control of implementation