Юлия Смирнова Email and Phone Number
Юлия Смирнова is a CRM and Digital specialist, Marketing Communications dpt (outsource) at General Motors.
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Crm And Digital Specialist, Marketing Communications Dpt (Outsource)General MotorsRussia -
Crm & Digital Specialist, Marketing Communications Dpt (Outsource)General Motors Jan 2014 - Present• Site - update and implementation of centrally developed website pages, new tools development, dealers’ web-platform updates• POSM - product information actualization• Events - Assist to event manager in the development of btl and charity events - Communication with co-partners, contractors - Leads collecting process control -
Crm & Digital Specialist, Marketing Communications Dpt.General Motors Jun 2012 - Feb 20141. CRM:• Implementation of lead processing software (interface development, correction of technical mistakes, other settings) • Software presentation to the dealership, education, support• Dealers’ control of execution KPIs2. Call center:• Scripts’ development• Development of the system transferring leads to the needed departments (dealership/ aftersales/PR)• Control of execution KPIs’ (waiting time/average time of a call, script following)3. Site:• Content development (translate, copywriting, promo-pages, special tools)• Launch of the mobile version of the corporate site• Dealership site platform launch 4. Social networks:• Control of the agency to keep the promotion strategy and KPIs execution (relevant content, followers increase, communication under the posts) -
Trade Marketing SpecialistPirelli Oct 2009 - Apr 2012Москва, Россия1. BTL-campaigns planning and organization, participation in the development of national Trade Marketing activity plans2. BTL budget management & optimisation 3. Marketing support by distribution channels:• Coopadv development and control at national level• Motivation programs, special events and trainings• Trade promotions • Communications with dealership4. Retail channel on behalf of the brand development & support:• Merchandising project: planning and control on the national level • POSM design development and distribution• Establishment of merchandising standards in line with brand guidelines • Dedicated sell-in/ sell-out promo campaigns5. Digital marketing:• Corporate web-site: management, local content development and regular updates• Web coopadvertising coordination • Social media activation Special Projects: National tyre warranty program development and implementation.• Mechanic development• Program support: POSM, communicational materials• Control of implementationResults: 80 POS activated in a year. Increasing of brand awareness -
Btl-SpecialistL'Occitane Nov 2007 - Jun 2009Москва, Россия1. Promo-actions development: • Mechanics• POS staff information • Interaction with the agencies• Coordination of promoters’ work• Documents flow • Reporting2. Merchandising• POSM development, distributing and control• Regular update of merchandizing plans, control of implementation
Юлия Смирнова Education Details
Frequently Asked Questions about Юлия Смирнова
What company does Юлия Смирнова work for?
Юлия Смирнова works for General Motors
What is Юлия Смирнова's role at the current company?
Юлия Смирнова's current role is CRM and Digital specialist, Marketing Communications dpt (outsource).
What schools did Юлия Смирнова attend?
Юлия Смирнова attended Московская Финансово-Юридическая Академия (Мфюа).
Who are Юлия Смирнова's colleagues?
Юлия Смирнова's colleagues are Lyman Stewart, Brandon Heid, Christian Cason, Oscar Pedra, Geoffrey James, Bindu Nayak, Taoufik Ma.
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