Yana Albrekht

Yana Albrekht Email and Phone Number

sem (Search Engine Marketin), Specialist of Internet Marketing @ UIS - Unique Intelligent Services
moscow, moscow, russia
Yana Albrekht's Location
Moscow, Moscow City, Russia, Russian Federation
About Yana Albrekht

Internet-marketing, sem (Yandex, Google), analytics, API

Yana Albrekht's Current Company Details
UIS - Unique Intelligent Services

Uis - Unique Intelligent Services

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sem (Search Engine Marketin), Specialist of Internet Marketing
moscow, moscow, russia
Website:
uiscom.ru
Employees:
23
Yana Albrekht Work Experience Details
  • Uis - Unique Intelligent Services
    Руководитель Направления Интернет-Маркетинга
    Uis - Unique Intelligent Services Sep 2019 - Present
    Москва, Россия
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  • Uis - Unique Intelligent Services
    Head Of Digital Marketing Manager
    Uis - Unique Intelligent Services Mar 2018 - Aug 2019
    Москва, Россия
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  • Dimaestri.Com
    Интернет-Маркетолог
    Dimaestri.Com Feb 2017 - Mar 2018
    Москва, Россия
    Контекстная реклама (Яндекс. Директ/ Google AdWords)Управление кампанией через APIПовышение эффективности кампании и расширение ядра ключевых слов с ориентацией на CPO и среднюю стоимость заказаОбработка и анализ статистики (Google Analytics/Яндекс.Метрика)Ремаркетинг (разделение аудиторий сайта и баннерная реклама для каждой отдельной аудитории), Ретаргетинг по интересам и т.д. (Yandex/Google)КМС, РСЯТоварные объявления (Merchant Google)Управление, оптимизация продаж в Яндекс МаркетеОптимизация кампаний на уровне слова/группы объявлений/кампании под требуемый CPO/долю рекламы/ROI в зависимости от сезона или других факторов.Проработка рекламных акций, Дизайн упаковки,Корректировка ассортиментаРабота над юзабилити сайта.Развитие активности в социальных сетяхРеклама в Facebook, vk.com (с использованием Церебро таргета), InstagramК50: Аналитика, Биддинг, интеграция с crm
  • Mytoys.Ru
    Менеджер По Контекстной Рекламе
    Mytoys.Ru Apr 2016 - Feb 2017
    Москва, Россия
    Управление рекламной кампанией в поисковой системе Google (контекстная реклама) и Яндекс;Управление крупнобюджетным проектом.Информирование о текущих акциях, скидках через контекстПовышение эффективности кампании и расширение ядра ключевых слов с ориентацией на CPO, внутренние показатели эффективностиОбработка и анализ статистикиРемаркетинг (разделение аудиторий сайта и баннерная реклама для каждой отдельной аудитории), Ретаргетинг по интересам и т.д. (Yandex/Google)КМС, РСЯ
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  • Зао «Текстильтрейд»
    Senior Sem Manager
    Зао «Текстильтрейд» Oct 2012 - Nov 2015
    Moscow, Russia
    Management of advertising campaigns in the search engine Google (context advertising) and Yandex;Working with large budget project.Campaign Management via APIImproving the efficiency of the campaign and the expansion of the core keyword-based CPO and the average order valueProcessing and analysis of statisticsRemarketing, Retargeting (Google/Yandex), Merchant.Display Network, Yandex Advertising NetworkACHIEVEMENTS:Working with API (optimization of processing statistics, optimization of campaign management)In a team with a programmer to create the service for tracking statistics and managing large budgets of campaigns (between 100 000 keywords).
  • Ltd. Zapato.Ru
    Sem
    Ltd. Zapato.Ru Mar 2012 - Oct 2012
    Moscow
    Management of advertising campaigns in the search engine Google (context advertising) and Yandex;Working with large budget project.Campaign Management via APIImproving the efficiency of the campaign and the expansion of the core keyword-based CPO and the average order valueProcessing and analysis of statisticsRemarketing, Retargeting (Google)Display Network, Yandex Advertising NetworkACHIEVEMENTS:Working with API (optimization of processing statistics, optimization of campaign management)In a team with a programmer to create the service for tracking statistics and managing large budgets of campaigns (between 150 000 keywords).
  • Cjsc Basis Contact
    Specialist Of Internet Marketing
    Cjsc Basis Contact Sep 2011 - Mar 2012
    Moscow
    creation and control of advertising campaigns;publication of advertising information on websites;Tracking the effectiveness of advertising campaigns, conversion;context Advertising: Search for keywords with a fixed budget; publication of campains, control advertising effectiveness and budget;experience with Google Analytics, Яндекс.Метрика;experience with advertising agencies;experience with website: seo, sem, sea
  • Ltd Biko
    Advertising Manager
    Ltd Biko Mar 2009 - Sep 2011
    Moscow
    creation and control of advertising campaigns;publication of advertising information on websites;Tracking the effectiveness of advertising campaigns, conversion;context Advertising: Search for keywords with a fixed budget; publication of campains, control advertising effectiveness and budget;experience with Google Analytics, Яндекс.Метрика;experience with advertising agencies;experience with website: seo, sem, sea, contentcorporate events

Yana Albrekht Skills

Api Documentation High Budget Ad Campaign Web Marketing Управление Крупнобюджетными Рекламными Кампаниями Google Analytics Sem Advertising Marketing Campaign Management Budgets

Yana Albrekht Education Details

Frequently Asked Questions about Yana Albrekht

What company does Yana Albrekht work for?

Yana Albrekht works for Uis - Unique Intelligent Services

What is Yana Albrekht's role at the current company?

Yana Albrekht's current role is sem (Search Engine Marketin), Specialist of Internet Marketing.

What schools did Yana Albrekht attend?

Yana Albrekht attended Moscow Academy For Humanities And Social Studies (Former Moscow Humanitarian University), Московский Гуманитарный Университет (Мосгу).

What skills is Yana Albrekht known for?

Yana Albrekht has skills like Api Documentation, High Budget Ad Campaign, Web Marketing, Управление Крупнобюджетными Рекламными Кампаниями, Google Analytics, Sem, Advertising, Marketing, Campaign Management, Budgets.

Who are Yana Albrekht's colleagues?

Yana Albrekht's colleagues are Евгений Гун, Sergey Mutin, Мария З, Полина Р., Олег Данилин, Кристина Макеева, Darya Rakhvalova.

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