Currently works as the digital and social media director at Madrasa, an NGO that teaches tens of thousands of Israelis spoken Arabic for free in order to promote better communication between the different sectors of the Israeli society. I’m responsible on exposing new users to Arabic culture and language in a positive way that changes current viewpoints and encourages further learning. I manage all the content and publications in the digital assets of the organisation - with 500K+ reach a month and more than 60k active followers, participants and students.