• Spearheaded diverse projects for FMCG brands, overseeing online campaign strategy and CRM platform development. • Managed end-to-end campaign platforms, from ideation and design proposals to implementation and performance tracking. • Conducted in-depth performance analysis using SQL and Tableau, extracting key insights to optimize future campaigns. • Manage and develop online sales channels through e-commerce platforms to increase sales and enhance the efficiency of online sales channels by examining and analyzing data to understand customer behavior• Deep dive and transform data to valuable business insights and recommendations for business teams to take actions