Head, Digital Media & Performance Marketing
Current– Led a team of 7 digital & creative professionals, providing mentorship and fostering a collaborative environment that encourages innovation and excellence.– Created and implemented impactful campaigns, leveraging strategic insights to enhance brand perception and boost impact by 65% across multiple platforms for Bureau Veritas.– Successfully launched a creative integrated marketing communications campaign for Seaman’s Schnapps, a wine and spirits brand, exceeding KPIs by boosting impressions and reach, resulting in a 30% increase in digital sales.– Conducted competitive analysis, compiled findings, developed strategic recommendations, and presented them to senior leadership.– Analyzed content performance and conducted a post-campaign analysis, including a social media audit, consumer reviews, and competitor analysis to improve Korect Bitters overall digital campaign.