A lot has changed in the last 35 years. I was a one-third owner of Edinburgh based creative agency, 1576 Advertising, as Managing Partner for 10 years until opting for a fresh challenge in in 2004. Since then I've operated largely on my own, building strong and lasting relationships with clients of all shapes and sizes. But for the last two years I have realised my dream of being a strategic planner at what was Whitespace and is now part of the global empire that is Dentsu Creative. It’s brilliant.My love lies in the wider creative industries which is why I chaired Creative Edinburgh and Forth Children's Theatre for more than a decade each. I currently Chair NABS (Scotland).Previously I was also a Trustee and Board Director of The Royal Lyceum Theatre Company. And in November 2018, to my surprise I was made an Honorary Fellow of The Marketing Society.The design, digital marketing and advertising agencies, North and South of the Scottish border, that I've advised have seen significant returns as they've been able to take fresh perspectives on their businesses.A wide range of clients, in both the private and public sector, have asked me to help them consider their positioning, improve their performance and enhance/focus their communications. Where confidentiality allows they are listed below. Conducting consumer and business research, principally using qualitative methodologies, has proven to be a valuable tool to help those clients gain genuinely helpful insights. Three of my clients have won Grand Prix' at The Scottish IPA Advertising Effectiveness Awards; Scottish Mutual (for breaking all the rules), Glenmorangie (for gaining market leadership in Scotland's single malt market) and The Edinburgh Club (for dramatically repositioning and growing its customer base).Specialties: | Brand strategy | Market research | Marketing consultancy | Executive mentoring | Advising business owners | Agency coaching | Pitch management