Voted by users #1 Developer Tool of the week on Product Hunt! https://www.producthunt.com/products/adadotAdadot is a developer analytics tool that uses causal AI to help engineering leaders improve key engineering performance indicators. Powered by machine learning and the most complete proprietary data assembled with 50,000 developer datasets across Gitlab/Github/JIRA/Slack/Gsuite/Outlook/Notion.With a stellar team of Oxford and Imperial graduates as well as advisors from Google and Microsoft, Adadot is backed by some of the world’s most prominent angel investors and VCs.I am extremely lucky to be working with a brilliant CTO. This allows me to focus on the following:Vision definitionMarketingProduct leadershipCustomer developmentRecruitment of senior external advisors Sourcing and onboarding of expertsGrant and funding coordinationManagement of consultants in specialist areas such as UX Design, Legal, Accounting

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Adadot v2: A SaaS platform that helps employees manage time and flags to their manager when they are about to burn out - Turned out that its better to build for a niche instead of trying to solve the problem for a very wide market, at least at first instance.Adadot V1: A data driven skills matching hiring marketplace - Lesson learned was that hiring fast and in high volume was a problem the only very few firms experienced at scale Singular Mind: An AI consultancy - Biggest lesson learned was that co-founder dynamics are one of the most important factors for the success or failure of a start-up Unnamed: A user data monetisation solution before Gener8 - Ultimately, there were other players, like publisher platforms that were better placed to solve that problem and had existing distribution

- Led 1st party data digital deployment and implementation strategy.- Direct reporting line to the CEO.- Delivered high growth in one of the top data consultancies for the Retail vertical. - Set the vision and long term aspiration for the company's digital offering. Part of the Management Team.- Responsible for strategic alignment between the client business strategy and digital deliverables as well as direction and prioratisation.- Owned executive level relationships with digital clients at the CMO / Head of Marketing level.- Led a team of digital experts with skillsets in growth hacking, campaign strategy and delivery. - Responsible for P&L and service development.- Identified incremental revenue streams, new business opportunities. - Led selection processes and defining criteria for third party partner relations. Commercial ownership.- Produced scalable processes and collateral. Influencing, developing, and empowering cross-functional colleagues to achieve objectives.- Thought leadership. Presented in internal and external events about the latest trends in marketing, automation, and measurement.

Founded the Performance Marketing team.Focused on PPC, SEO and new channel discovery and scaling (including Display and Native).-Led a multidisciplinary team of experts including a Head of SEO across Superdrug Online Doctor and Zava with skill sets in all areas of paid and organic marketing across offline and online channels.-Responsible for marketing strategy and execution focused on customer acquisition and growth initiatives in EMEA. Tripled paid marketing coverage within two months combined with a sustained 30% month on month increase in user acquisition in France.-Spearheaded marketing innovation via new channel discovery. Coordinated with Product, UX and Research to deliver rigorous and customer centric testing initiatives. -Member of the fundraising team alongside senior management; delivered multichannel predictive growth modelling.-Led budgeting and forecasting across all Marketing.-Oversaw third party relationships with agencies and external partners including contractual and commercial negotiations. Achieved a 75% reduction in costs for 2018-2019 through consolidation.Drum Marketing winner for the 'Best Health Campaign' with NMPI (2019)Drum Search short-listed for the 'Best Health Campaign' with NMPI (2019)Performance Marketing Awards short-listed for the 'Best Paid Search Campaign' with NMPI (2019)

Managed a multidisciplinary team of 11 media and ad tech experts working across over 40 clients in the UK and globally in a range of B2C and B2B industries such as Retail, eCommerce, FMCG, Gambling, Automotive, Finance, Retail, Entertainment, Publishing, Charity. -Led client strategy for multiple multi-million pound clients challenging existing practices through innovation whilst and ensuring account and department growth. -Full P&L ownership. Proven success by surpassing income targets by 30%. Exceeded commercial targets by an unprecedented 75%.-Led Pan EMEA DMP & CRM integration strategy for large eCommerce and Retail clients accomplishing a 50% decrease in CPA.-Proven leadership. Increasing retention by 100% through training and mentoring whilst doubling the size of the team with new hires up to 11 staff.-Slashed CPU by 80% for a gambling app client by introducing AI optimised mobile acquisition. -Delivered the first UK deal if its kind with the top online retail site globally spanning Programmatic, PPC, SEO and eCommerce solutions.-Track record in driving innovation. Spearheaded product development and rollout. Products such as Dynamic Creative and Offline extension hailed as instrumental in winning and maintaining business as well as resulting to a 10% revenue increase.- Strong communication and influence skills. Coordinated digital strategy across multiple stakeholders for tier 1 clients including PPC, Social, SEO, Programmatic and Direct Display achieving superior levels of client satisfaction.

Clients: Kellogg's, ChevroletDesigned, oversaw and assessed Online and Offline cross-market strategy implementation as well as coordinated international centralised partnerships across 32 markets. -Achieved the best client satisfaction score in the history of the account through re-designing client facing processes and deliverable results structure.-Increased brand engagement metrics by 155% through the development and delivery of the first pan-EMEA influencer campaign for the client.

Client: UBSCoordinated branding Digital strategy and reporting across 18 countries. Responsible for Data Analysis and Reporting.-Designed test and learn framework that increased performance in brand metrics by 15% in the first six months.-Improved data processing times by 30% by establishing a consistent CID parametrisation methodology across all markets.-Negotiated media cancellations during the rogue trader incident achieving up to 80% savings.

Clients: UNICEF, NSPCC, AIG, RIAS, Operation Smile, Guide Dogs, Action AidSolely planned and managed day-to-day activity of Digital Display and PPC as well as complex data processing. Liaised directly with C-suite and presented performance reviews to senior clients. -Exceeded planned Return On Investment target by 40% and PC donors target by 18% by designing a new test and learn strategy.-Introduced Dynamic Creative matrix testing for a key charity client leading to a 32% increase in donations.