Yi Liang Email & Phone Number

Beijing, China

Beijing, China

• Developed brand strategies and conducted business analyses to support decision-making for diverse clients, including CIC, Bayer, Volkswagen, and TikTok for Business, enhancing their decision-making processes.
• Conducted public opinion case studies, enhancing crisis management strategies in the financial sector.
• Collaborated with marketing teams on social media campaigns to elevate brand awareness.

• Created original short videos for YouTube, achieving 80k likes within two months, showcasing strong content creation skills.
• Managed platform maintenance and monitored trends to inform weekly video planning, scripting, and production.

Beijing

• Authored over 12 policy analysis briefings on China's macroeconomics in Q2-Q3 2023, enhancing client understanding of market dynamics.
• Provided bimonthly updates on market activities, communications, and government policies for clients and partners, ensuring they stayed informed on key developments.
• Collaborated with international colleagues to research, translate, and edit over 6 publications on green finance, ESG, and geopolitics, improving the quality and relevance of content.
• Managed on-site photography, news writing, and logistical support for KPMG's participation in the 10th CIFTIS, contributing to effective brand representation.
• Researched and summarized over 20 financial service cases across various industries to support business development initiatives.
• Conducted auditing and cleansing of HR data and records to ensure accuracy and compliance.

Beijing, China

• Produced over 15 reports and 6 bilingual videos for high-level meetings, fostering communication between government bodies and NGOs.
• Revitalized social media engagement to recover the stagnant business and activities before the epidemic, achieving 35% user growth through strategic content planning.

Rosh Pina, North District, Israel

• Improved private traffic marketing on Facebook and Instagram accounts.
• Designed key visuals and banners to introduce Chinese traditional culture on social media and the local community, expanding followers by 40%.
• Organized the promotional campaign of the 4th Jinan International Innovation and Entrepreneurship Competition held at Hebrew University, improving target students' participation by 70%.

Beijing

• Summarized data for performance reporting, tracking marketing efforts related to health policy initiatives, and providing visual data analysis to interpret public policies and market access information.
• Updated the team on national pharmaceutical industry policies and competitor activities, facilitating informed decision-making through comprehensive market analysis and policy interpretation.
• Translated domestic and international policy documents, drafted communication materials for government interactions, and managed administrative tasks related to training, procurement, and regional team communication.
• Prepared for government visits by coordinating logistics, drafting event proposals, and creating templates for official government correspondence while ensuring the accuracy of external communication materials.
• Fostered effective internal communication, assisting the team in managing daily operations, coordinating meetings, and disseminating company updates and reporting requirements to ensure alignment and efficiency.

Jinan, Shandong Province, China

• Enrolled in sociological research, effectively interviewed more than 50 subjects from seven provinces in China, proficient use of qualitative research methods with perceptive context analysis and agile communication.

Bachelor Of Arts B. A., Communication & Journalism

First place in graduation design score 2023 Outstanding Undergraduate Student of Shandong University 2022 Student Overseas Experience.

Master Of Fine Arts - Mfa, Documentary Cinema

The Lowy International School 2024-2025 Scholarship Israel-China Friendship Society 2023 Scholarship The Lowy International School.

International Exchange, Communication & Journalism, 98/100

Won first prize in the Hebrew University international marketing video competition. Organized the promotional campaign for the 4th Jinan.

Education record

International Summer School of Hebrew Civilization and Israeli Society