CCG is a well-known 4A advertising agent in China, which is good at serving customers in the automobile field. As an account manager, I managed a team of 5 people, mainly responsible for the projects of MG And Zhiji Automobiles.Work Content1. Business Management- Fully understand needs of clients, clarify the tactical, creative direction, strategy and specific planning of each project; Host internal/external meetings, including related proposals.- Lead junior colleagues to write proposals of research, marketing and strategies. - Lead account team to control project progress and ensure the on-time completion and quality of specific tasks in the process based on the work plan.2. Account management- Secure revenue scales and negotiate deals with customers based on reasonable costs.- Maintain long-term relationships with clients; clarify the dynamic business needs, cooperation intention and overall satisfaction with the company's services from clients; promote the customer and the company's cooperative relationship to a long-term and stable condition.3. Team management- Ensure the proper working order of the team, and continuously improve the work quality and efficiency of the team.4. Vendor management- Including vendors selection, price negotiation, and ensuring vendors on-time execution and quality of execution during the project.Project Experiencce1. MG Motors- MG 2020 annual branding campaign- MG NEW ZS launch campaign- MG eHS launch campaign- MG x Liverpool FC collaboration campaign- MG ‘Expansion’ Campaign- MG official website optimization- MG franchiser showroom update（including China mainland and Europe）2. Zhiji Motors（from 0 to 1）- 2021 CES - 2021 Guangzhou International Automobile Exhibition

VMLY&R COMMERCE is a 4A advertising agency affiliated with WPP Group, specializing in grasping insight of consumer behaviour and providing precise shopper marketing to different industries. When I worked as a senior account executive, I managed a team of 2 people, mainly responsible for projects of Coca Cola, Shell, Bose, Costa, Shanghai Tobacco Group, etc.Work content1. Business management- Fully understand needs of clients, clarify the tactical, creative direction, strategy and specific planning of each project.- Independently write proposals of research, marketing and strategies.- Control project progress and ensure the on-time completion and quality of specific tasks in the process based on the work plan.2. Account management- Maintain long-term relationships with clients. 3. Vendor management- Including vendors selection, price negotiation, and ensuring vendors on-time execution and quality of execution during the project.Project Experience1. Coca Cola OBBO Campaign 2. Shell retail business channel communication guidelines 3. Costa Express “Giveaway” campaign 4. BOSE QC35 Roadshow 5. Shanghai Tobacco New brand overseas launch campaign

A start-up company specializing in children's offline activities and new media operations.Work Content- Event planning and execution- Attract investment- Content creationProject Experience1. The 5th Shanghai “Haolintong” Painting Competition2. Wechat account “Childream” operation

Puma Group is a well-known German sports brand. I was mainly responsible for running and teamsport footwear category.Work Content：- Select proper products which are suitable for Chinese market from the global range.- Analyse quarterly ordering data and formulate an ordering strategy based on current trends.- Analyse and output sell-through reports.- Prepare the showroom.