主要负责公司三个品牌（ORGANIC WORK, MILLE IDEE, COLOBUS）的销售业务，包括：1. 全国实体零售店的发展规划与布局，实体零售店的拓展与运营管理、电商业务的拓展与销售。2. 结合市场现状和趋势，以及公司情况，对线下零售店铺的发展布局做了一年和三年的规划，并依此对现有店铺进行调整，积极开拓新的布点机会。3. 针对新的发展需求，对销售部门组织架构进行调整，做到效率优先、权责分明，旨在更快速的支持业务的开展。4. 重新梳理了线下零售店铺的管理体系，建立以数据为依据、以销售为导向的管理流程和薪酬制度。5. 对线上天猫、淘宝两家企业店铺做了重新的定位，在页面、货品、活动、推广等方面做了改进，并积极推广直播等新兴业务模式，增加线上的销售机会和品牌推广力度。

1. Sales Revenue and Profit Driving. Make the yearly and monthly sales plan for all the 80 retail stores. To achieve the target by improving the customer service, operation standard, in store display and products supply. Plan the promotion and staff incentive activity to drive business and improve the store profit.2. Store Development. Make the retail development strategy and the store expanding plan. Find the right store location of Crocs base on the analysis of market situation and retail commercial distribution. Negotiate with landlords to make the deal and maintain the good relationship.3. Daily Operation Management. Set up store SOP. Through training, store visit and operation meeting, make every staff know and execute the standard and process well. Check the store operation status with the Store Audit Check List monthly. Review the result by store to find out the weakness and make the action plan to improve the operation.4. Customer Service. Carry out the “SMILE Service Course” in all the retail stores by classroom training, on job training and role play in store to improve the customer service of staffs. MSP program is implemented in all stores monthly. Review the result to find out the opportunity to improve the service, and then make it happen.5. Build efficient retail team. Make carrier plan for the staff and give them related training to raise their ability. Establish the policy of staff promotion to build an efficient and positive retail team.6. Cooperation with Merchandise department. Participate in the process of products purchase and allocation to make the inventory healthy for sales and cost.

2012/04 – 2012/11 National Retail Manager1. Formulate the development strategy of owned retail stores base on the whole business of the company.2. Set up the SOP of retail stores. Carry out the process in all stores to make sure the same and high quality operation standard executed in each store.3. Improve the sales productivity and profit of stores through the management of people, products supply and price promotion.4. Build up a professional and efficient retail team by training and daily management.5. Base on the analysis of the sales, purchase the new products with the merchandise team.2011/02 – 2012/04 Regional Retail Manager – East 16 stores in Shanghai, Jiangsu, Zhejiang2010/04 – 2011/02 Regional Retail Manager –North 20 stores in Beijing, Shenyang, Tianjin

2009/10 – 2010/04 Tianjin Shengao Flagship Store | Store ManagerThe flagship store which had 1400 sqm area and above 60 staff in Tianjin. I was responsible for the whole store operation, including sales driving, store image, staff coaching, customer service and products management etc.2009/07 – 2009/10 Xian Wanda Store | Store ManagerI went to clean up the store operation and staff management. Recruit and coach the new store manager and staff to make them take over the store.2008/06 – 2009/07 Beijing Sanlitun New Concept Store | Assistant Store ManagerThe first New Concept store of Nike owned. I was responsible for the operation of sales floors, store image maintenance, customer service improvement.2007/12 –2008/06 Chengdu Wanda Store | Assistant Store ManagerThe first Nike owned store in Chengdu. I was responsible for the store operation, products inventory, display and customer service.2007/06 – 2007/12 Beijing APM flagship Store | SupervisorThe first flagship inline store of Nike owned which is the biggest one in China. I was responsible for the store inventory, sales driving and customer service.2006/09 – 2007/06 Beijing APM flagship Store | SupervisorThe Nike owned factory store. I was in charge of the store operation and inventory management.

1. Developed the sales network for the American backpack brand Granit Gear. Built over 80 distributors from zero within 1 year.2. Managed the sales channel. Negotiated with the distributors to make mutual benefit cooperation. Selected the right distributors according to their sales performance and the network strategy of the company.3. Help distributors’ store to drive business. Trained the store staff for the products knowledge and selling skill. Help them to make better store display and inventory management.4. Achieved the sales target. Made future order in the order meeting and strengthened the replenishment.