孙一翔 Email and Phone Number

KOL and MCN in Wechat CEO, KOL 2022/11 to present- Start up an IP in wechat platform from 0-1, gained 10 thousand fans in 2 month, achieved 10,000GMV in first month and1,000,000GMV in third month;- Co-op with 100+ brands including FMCG, jewelry, skin care, etc, average slot GMV 10,000+;- Achieved 500,000+ GMV in skin care live streaming slot, and accumulated 1 million GMV in 1 month;- Set up MCN company to create more IP in different categories, fully understand e-commerce eco system in wechat platform

- Skin Care category media/KOL/Science experts group set up: 1.Led G9 program, build up annual strategic cooperation with nine top Douyin KOLs including Wen elf, red crane Chen Yixin, Aiya, Jimmy, Luo Wangyu, Cui Jianan, Pan Yurun, dad evaluation, Zhu Zixiao, Zhang Kaiyi, Jia Nailiang (温精灵，红鹤陈易欣，爱娅，几米，骆王宇，崔佳楠，潘 雨 润，老爸评测，朱梓骁， 张凯毅，贾乃亮), achieved 0.15 billion+ annual GMV 2.Led middle to small KOL/KOC group set up, maintain monthly 100+ KOL cooperation; 3.Build up strong relationship in skin care experts including Guangzhou Cosmetics Society, skin experts, skin doctors, etc.  - Multi brand strategy set up: 1.Led Dr.Wu, Eve Lom, Galenic, Wanzi Xinxuan, YiAnTai 5 brands different brand strategy set up, and identify brand roles in the company; 2.Clarified 5 brands different brand pyramid, TA, brand uniqueness, and AIPL communication strategy, gained multi brand grew up 0.1 billion per year;- Integrated and build the brand media influence matrix of B-end media: 1.Government led media: People's Daily, Xinhuashe, China daily, etc.  2.Top fashion media: 5 major fashion magazines, mass fashion media and local media; 3.Establish professional media such as Chinese Medical Association, Import Expo, French, British consulates, etc.

- Olay brand communication: 1.Led quarterly brand campaign execution, including celebrity/ambassador renew, product innovation, commercial innovation; 2.In charge of TVC shooting, viral video creative, and social campaign;- Olay e-commerce: 1.Set up normal days/A/S level promotion product and price mechanism; 2.In charge of Olay live streaming biding program, successfully gained top KOL like Lijiaqi, Weiya to live stream in normalbase, average 3,000,000+ GMV;- Olay social platform set up: 1.Startup Olay first KOC group, designed Olay 1-9-90-900 social strategy , brand owned fans number > 20,000; 2.Daily monitor brand public voice, fully utilize KOC group to build up brand positive news in a authentic way, LRB SEO Top 12; 3.CRM program setup, boost >20% conversion rate.

- SKII brand campaign communication: 1.Led SKII “Change destiny”brand big idea creation and execution, which demonstrate brand attitude and last for 5 years; 2.Led “Marriage Market”brand campaign, WOW the social media with 1 billion brand exposure and double digit GMV incremental at that year; 3.Let “Open your eye” brand campaign and won the TOP1 in luxury skin care in D11 that year.  - SKII brand influencer set up and management: 1.Startup first ever 1-9-90 model in China P&G brands, and fully utilize the model in KOL management; 2.In charge of SKII top celebrity and ambassador sign up and management, gained 150IYA GMV incremental;

- Crest social campaign: 1.IP cross with , maximum second tier sponsorship to gain 200+ GMV growth; 2.Deep fans management for spokesperson Luhan, achieved record breaking result in first launch day 140+IYA ;- Crest ambassador project: 1.Build up close relationship with core ambassadors like He Jiong, Angela baby, Luhan, and achieved free recourse to save more than 100000RBM per year.

- The cooperation with three Mercedes-benz dealers in Guangzhou is the first successful order signing project since the establishment of Guangzhou Branch.  - Successfully signed the annual test drive order with BMW and Volkswagen. Make full use of the idle period of the company's test drive site to increase the utilization rate of the site from 30% to 80%- Organized the opening ceremony of Mercedes-Benz Zhaoqing Renfu, creating a first to undertake customer activities in different places, including Shenzhen head office and four branches. It also makes the company's business scope directly penetrate into Zhaoqing, where the automobile public relations activities have just started, and creates a high-quality brand effect in the local area

- Participated in the planning and organizing the press conference of "Asian Games" of China Southern Airlines for the 16th Guangzhou Asian Games.  - Participated in the planning and organizing of many meetings between leaders of China Southern Airlines and senior executives of China Telecom, China Mobile and China Unicom.  - The 16th Guangzhou Asian Games countdown 100 days celebration, organized the flight attendants to participate in the activities and etiquette.

- Engaged in China Southern Airlines e-commerce system program coding and system maintenance work.  - Organized and participated in the completion of disaster backup project of e-commerce system of China Southern Airlines, and became the first company in the industry to establish disaster recovery system.  - Successfully organized the press conference and promotion activities of the SMS booking platform, and won the "Golden Idea" award awarded by the company.