张一鹏（Martin） Email and Phone Number

海底捞旗下颐海国际（HK1579）首席增长官，负责公司电商事业部和市场部一号位汇报给CEO，为电商事业部P/L负责

阿里妈妈-淘宝联盟商家运营团队负责人1. 负责淘宝联盟商家生态规模，核心商家覆盖，商业化溢价和商家美誉度2. 负责联盟数百万淘宝客媒体的高效推广物料库的自建和全场景适配3. 负责阿里妈妈媒体开放赋能战略“超新星”媒体商业化合作4. 负责联盟商家运营团队管理

1. Responsible for overall start-up company’s(VIPLUX.com) operation including P/L management/analysis, business strategy, marketing+Art+BI+Customer service department management, organization development; lead reinvention on category mix/ marketing/operation/organization and help company achieved sales 11X, conversion rate 16X, user retention rate 2.9X vs. before.2. As marketing director, I led the marketing strategy reinvention from focus on application store/SEM to social media+offline event to acquire high-end customer more efficiently. I also leverage co-branding approach to drive VIPLUX’s awareness and equity. By doing so, I successfully lead department achieved web traffic 7X and new customer cost decreased 10X. 3. Work as PMO to lead/control top priority project from the very beginning planning to execution and feedback. Including big window promotion 618/11.11/1st anniversary platform campaign and global purchase section launch in Sep.2015. During the 11.11 promotion, we achieved historical high volume/traffic/conversion rate. 4. Got rating 1 in first yearly performance evaluation. Top 5% across total company.

2014.1-now Procter&Gamble Senior Trade Marketing Manager,Marketing Strategy&Planning dept. GUANGZHOU 1. Responsible for pampers national market strategy and planning in baby store channel. Lead FY1415 baby store channel go to market strategy/ budget plan/trade marketing plan(420MM RMB channel funding and consumer funding) 2. Responsible for national baby store channel shipment/coverage/distribution target. Achieved 22% business growth rate in FY1314 and 29% in FY1415 to date, Weight distribution grew by 3pts and productive store number exceed target already. 3. Lead super-premium new initiative-- pampers sensitive national launch project and pre sell in 100% target customers 2months before SOS date, over delivered business and in store fundamental target. Responsible for premium tier new initiative-- pampers leapfrog pre-launch project, over delivered pipeline target in M1 and surpass targeted competitors’ value share in M2 in key customers.4. Lead pampers’ first industry participation as total brand in CBME in brand’s china history. And also plenty of experience of leading new initiative launch top to top engagement meeting and national distributor business priority deployment meeting

March,2010- Procter&Gamble Company Senior Sales Manager HSC,CBD,GC BEIJING 1. Take in charge of wumart group national business for P&G Laundry category. 100% responsible for business target/customized strategy/promotion and funding planning and negotiation/business operation and internal collaboration. In past 3 years, laundry business grew by140%. Value share grew by 5.2pts. Be recognized as platinum award of growth by laundry GM in P&G greater china.2. 100% responsible for XHBH(wumart west region, listed company) P&G business target, management collaboration, trade term, yearly contract, promotion, finance, logistic and team managing and building. Achieved 87% sales growth (share +7pts) in two years and No.1 margin nationally. Be awarded as best supplier in 2011/2012.3. Lead a team including 16 members and cooperate with muti-function team like Finance, marketing, logistic, shopper research to own total business planning, analyzing and delivering with 20million RMB funding budget on hand. 4. Awarded as FY1011/FY1112 P&G GC best sales team as key team member.

2008-2010 Procter&Gamble Company Operation Manager NRO,CBD,GC BEIJING 1. Take in charge of both regional HQ and store level business operation for CRF, Wal-mart ,CRV, Year volume is 200MM RMB with 25% business growth. 2. Worked as Laundry category coordinator of North china to lead north market to get 117% business index vs. YA via analyzing and initial the first region sales team motivation plan and be reapplied nationally. 3. Set up the first business tracking system to help solve top 300 hero distribution compliance and DM compliance issue to help CRV grow share in local market. Set up sales representatives’ college to motivate, train, track and improve performance