Social Listening Research Associate Director
CurrentResponsible for new customer development, customer relationship maintenance, project progress monitoring, quality control and reporting. Has served skin care and beauty, tourist hotels, luxury goods, home appliances, 3C, sportswear and other industries. The research content includes regular brand word-of-mouth monitoring, marketing campaign evaluation, celebrity & KOL evaluation, category trends exploration, social media trends tracking, etc.1、Lead the team and coordinate the technical members of the department to complete 40% of the overall revenue of the whole team.Responsible for the team's annual customer service and relationship maintenance (focusing on 5 major customers in 2021), lead the team to provide customers with regular reports and customized research needs, lead and plan project preparation and customer communication, control project progress and quality in the medium term, complete delivery and report to key personnel within the customer;2、Each year to complete the expansion of 1-2 new customers and 10-15 one-time projects. Includes pure social media project bidding or working with NielsenIQ qualitative and quantitative teams to participate in large-scale annual project bidding for industry-leading clients. 2021 successfully win customers including a hotel & tourism client, a multinational high-end beauty category client, a luxury brand and a low-grade wine brand;3、Responsible for the team's quarterly performance progress control, real-time understanding of project completion, weekly reporting with the head of the department project, and participate in global business revenue meeting;4、Responsible for the overall management of the social media team, responsible for the team's senior analyst training, provide the project guidance, assessment and evaluation of performance during project execution, to help subordinates to design short-term and long-term growth goals.
