Danqi Lu Email & Phone Number

Beijing

The core business includes FMCG eCommerce and products R&D. ·Established the branch office independently in 2018. Managed 8 team members and all aspects of the company by innovative approach. ·Led the daily operation of the eCommerce team on multi-platforms (Tmall, JD, and 6 various distribution channels). Built eCommerce strategies to accelerate sales growth, representing a 2.3 times year-on-year increase. ·Delivered digital media planning and buying, succeeded a 10 times sales growth by collaborated with celebrities on live streaming. ·Activated short-term & long-term strategies of new product development. 3 new products were launched in 2020, and 2 more are in process. Collaborated closely with universities, scientific research institution and OEM for products R&D. ·Facilitated the new product throughout launching, such as official certifications, marketing materials.

Guizhou

The business focuses on the whole industrial chain of coix seed, in association with FMCG manufacture & sales, real estate, agriculture, O2O, etc. ·Established integrated digital and social media channels for enhancing the awareness of the brand in different business units. ·Developed and implemented external communication and promotional activities, such as nationwide competition (the competition lasted 11 months and with over 2000 participants participated), and business conferences ( achieved ¥10 million sales). ·Managed creative and executional agencies for marketing promotions. Evaluated outcomes to meet the target. Maintained the marketing budget, saved 5% for a digital media promotion.