1. Nearly12 years experience in marketing and branding, 8 years in management.2. Excellent Project Management and Communication skills, highly developed Team Management skills.3. Understand the Chinese market, familiar with the media and KOLs, have established network of media contacts. 4. Years of bilingual working experience. Strong learning skills. Determined and Flexible, preparedness to work hard and multi-task.
Metro Cash & Carry China
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Brand Communication ManagerMetro Cash & Carry China Jan 2017 - PresentShanghai1. Translating METRO AG’s branding strategy into actionable plans and initiatives to broaden METRO’s brand awareness in China. 2. Campaign Management. Deliver high quality brand campaigns, both local and global.3. Content Management.a. Destination Category content developmentb. Point of Sales Materials. Deliver two seasonal magazines,《Quality Life》 and 《Details》, one special issue,《METRO Wine》. 4. Official WeChat account Management.5. Media buying.6. Issues Management. 7. Be the Contact Window that both speak out China Market’s needs as well as transfer Global direction into local execution.8. Agency Management and Budget Control.9. Team Management.
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Operation Manager Of Cbn Club/ Marketing ManagerChina Business News 第一财经 Apr 2012 - Dec 2016Shanghai1. Manage all the users of China Business News’ 14 platforms, like 《CBN Daily News》, CBN TV Channels, CBN Radio,《CBN Weekly》, and operate them in the name of CBN Club. 2. Plan and execute online & offline marketing campaigns to drive brand awareness of CBN Daily News and CBN Club.3. Media cooperation. Both Local and national. 4. Internal Communication, especially with other CBN platforms.5. Weibo and WeChat account management.6. Agency Management.
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Marketing SupervisorManager Media Group 《经理人》传媒 May 2011 - Apr 2012Shanghai 上海1. Media cooperation.2. Deliver high quality Marketing Campaigns, like 2011Pujiang Innovation Forum,Rose Saloon 3. Support the local sales.
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Marketing SpecialistKaizen Institute Consulting Group Jul 2007 - Apr 2011Shanghai 上海1. Participate and execute offline marketing events—Project University Road-show2. Operate the company's electronic publication 《E-letter of Lean》3. Channel cooperation, documenting, support the local sales and some others related.
Frequently Asked Questions about 杜丽丽
What company does 杜丽丽 work for?
杜丽丽 works for Metro Cash & Carry China
What is 杜丽丽's role at the current company?
杜丽丽's current role is Brand & Content Manager.
What schools did 杜丽丽 attend?
杜丽丽 attended 黑龙江大学.
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