Responsible for Dior Beauty • Public Relations• Plan and develop ePR activations including digital campaigns, KOL cooperation, and celebrity seeding.• Organize and deploy offline PR events from media RSVP, celebrity interviews/ logistics, and media relationships in over 10 first and second tier cities. • Lead a team of 17 to carry out campaign implementation, data interpretation, and 3rd party budget/ quality control. • E-Commerce• Strategize and execute promotion campaigns for Dior’s official e-Commerce website. • Monitor project progress and analyze sales performance data.• 负责Dior Beauty 所有的线上推广项目（包括电商项目），传统PR业务以及线下活动。工作内容包括拟定传播策略，制定传播日期表以及掌控项目进展。

• Managed both traditional and ePR campaigns for World We Made (HK based fashion brand) and DTS (US based technology solutions company).• Responsible for PR event execution for Lane Crawford Beauty category.• 负责时尚品牌客户WORLD WE MADE线上社交网络平台更新及维护• 负责科技品牌客户DTS线上社交网络平台更新及维护3.负责连卡佛美妆部分日常公关活动（品牌活动，品牌新闻稿等对接工作）

• Responsible for international PR projects including interviews, crossover projects, and London Fashion Week.• Planned and coordinated new collection release by leveraging traditional media and social media exposure. • 负责品牌所有国际事务对接与跟进（国际媒体采访与拍摄，国际合作项目，伦敦时装周走秀，欧洲公关公司工作对接）• 负责品牌所有国内公关事务对接与跟进（国内媒体采访与拍摄，国内合作事务以及活动执行，社交网络平台的更新）