Associate Account Director
CurrentResponsible for Dior Beauty • Public Relations• Plan and develop ePR activations including digital campaigns, KOL cooperation, and celebrity seeding.• Organize and deploy offline PR events from media RSVP, celebrity interviews/ logistics, and media relationships in over 10 first and second tier cities. • Lead a team of 17 to carry out campaign implementation, data interpretation, and 3rd party budget/ quality control. • E-Commerce• Strategize and execute promotion campaigns for Dior’s official e-Commerce website. • Monitor project progress and analyze sales performance data.• 负责Dior Beauty 所有的线上推广项目(包括电商项目),传统PR业务以及线下活动。工作内容包括拟定传播策略,制定传播日期表以及掌控项目进展。