事业部总经理
Current- 团队成员20⼈，包含设计、Account、Planning；- 客情关系维护，并重新拟定团队架构及⼈员⽬标，借此拓展项⽬类型，赋能客户及团队，平均⽑利提升超过10%；- 比稿喜临⻔、欧普照明、⻓城葡萄酒、⼩红书项⽬；- 带领团队执⾏⻓城葡萄酒，获得非凡奖；- 领导市场部，提升企业的⾏业形象。
Jul 2022 - Present
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刘书恒 Email & Phone Number
品牌广告传播
at
上海悦普网络科技有限公司
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刘书恒 is listed as 品牌广告传播 at 上海悦普网络科技有限公司, based in Shanghai, China, China. AeroLeads shows a matched LinkedIn profile for 刘书恒.
刘书恒 previously worked as 事业部总经理 at 上海悦普网络科技有限公司 and 事业部总经理 at 上海谦玛网络科技有限公司. 刘书恒 holds Bachelor, Computer Science And Information Engineering from Taiwan Nation I Lan University.
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上海悦普网络科技有限公司
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About 刘书恒
-工作经验11年，上海工作6年；-专职于广告营销行业，具备品牌、Campaign、PR、Social、Event经验；-过去曾做过汽车、美妆、体育、快消、电商、新零售等领域；-具备较强管理能力，擅长开创，0-1组建团队创造价值；-具备比稿能力，也曾带领团队拿下多个新媒体领域广告奖项（虎啸奖、金投赏...等）-擅长维护客户关系，开创业务价值；-管理事业部，擅长于部门的搭建、团队建设。拥有带领策划、创意、Account人员经验；-帮助建立公司内部品牌市场，建立行业声量及企业形象。
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6 roles
刘书恒 work experience
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事业部总经理
上海谦玛网络科技有限公司
- 2020年底起，组建全新事业部，管理事业部成员超过30⼈，Account团队24⼈，策划团队4⼈，⽂案团队3⼈，设计团队5⼈；- 主要负责阿⾥巴巴客户商务对接及项⽬管理；- 2021年与团队⼀起拿下阿⾥集团双微、B站、⼩红书、抖⾳年框比稿；- 2021年与团队同事共创造1.1亿营业额佳绩；- 开拓达达快递、京东到家业务线机会，并扩⼤阿⾥集团下本地⽣活线及安踏品牌客户的营业额；- 在职期间，为品牌创造⾃然热搜超过30个，拿下比稿4个，并带领团队获得虎啸奖、⾦投赏。
May 2020 - Jun 2022
Account Director
- Responsible for overseeing all client budget and ensuring that revenue andaccount profitability for each client is reached on a basis ( quarterly businessvolume KPI =250 w RMB)
- Led a team of 7 members, provided team with direction and input to ensurebusiness goals are met
- Mainly served Bank of Communication, China UnionPay, Human Horizons,Sanofi Diabetes
- Successful Experience:✴ Upsell Bank of Communication client from zero to 140 w RMB in onequarter; bridged contacts in multiple departments, including Credit CardCenter, Shanghai Branch, Wealth Management Division✴.
Apr 2019 - Apr 2020
Account Director
- Acted as partner to clients, created value proposition by brand positioning,strategy planning, CRM establishing, social media volume expanding,marketing event designing and implementation
- Mainly served ANTA Sports, XTEP Sports, Columbia, TsingTao Brewery,American Standard, Kering Eyewear, Tiema Life
- Successful Experience:✴ Helped XTEP Kids complete 190% sales growth in 2018, through wholeyear’s brand strategy refining, new brand slogan creation-“⻜⼀般的成⻓”,CRM system and promotion establishing, TVC, POP’s production.
May 2017 - Apr 2019
Account Manager
Linking Media And Communication Group
- Focus on large-scale offline event and PR projects delivery, mainly servedJLR, Volvo, SAC, QROS, BOSS
- Successful Cases: new product launch conferences, test drive events, 2017Shanghai International Automobile Industry Exhibition
May 2016 - May 2017
Account Manager
Click 360 Media And Communication Group
- Responsible for project management and budget management, mainlyserved Adidas
- Successful Cases: Adidas ZGmesh new product launch conference, AdidasSS17 Women PR conference, Adidas “夏练国度” Climachill Booth
Dec 2015 - Apr 2016
2 education records
刘书恒 education
Bachelor, Computer Science And Information Engineering
Taiwan Nation I Lan University
Bachelor, Computer Science And Information Engineering
Taiwan Shi Hsing University
FAQ
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What company does 刘书恒 work for?
刘书恒 works for 上海悦普网络科技有限公司.
What is 刘书恒's role at 上海悦普网络科技有限公司?
刘书恒 is listed as 品牌广告传播 at 上海悦普网络科技有限公司.
Where is 刘书恒 based?
刘书恒 is based in Shanghai, China, China while working with 上海悦普网络科技有限公司.
What companies has 刘书恒 worked for?
刘书恒 has worked for 上海悦普网络科技有限公司, 上海谦玛网络科技有限公司, 三人行传媒集团股份有限公司, Bates Chi&Partners, and Linking Media And Communication Group.
How can I contact 刘书恒?
You can use AeroLeads to view verified contact signals for 刘书恒 at 上海悦普网络科技有限公司, including work email, phone, and LinkedIn data when available.
What schools did 刘书恒 attend?
刘书恒 holds Bachelor, Computer Science And Information Engineering from Taiwan Nation I Lan University.
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