Yunyun Wang Email and Phone Number

-Defined actionable KPIs to marketing teams based on annual goals and historic operation performance.-Defined and executed marketing strategies across digital technologies, such as SEM, SEO, WeChat Moment, member referrals and social media (KOL) to drive growth and improved conversion rate across the funnel.-Designed and generated routine reports and provided quantitative assessment on marketing campaigns to continuously optimize for ROI by using MySQL and statistics tools.-Managed… Show more -Defined actionable KPIs to marketing teams based on annual goals and historic operation performance.-Defined and executed marketing strategies across digital technologies, such as SEM, SEO, WeChat Moment, member referrals and social media (KOL) to drive growth and improved conversion rate across the funnel.-Designed and generated routine reports and provided quantitative assessment on marketing campaigns to continuously optimize for ROI by using MySQL and statistics tools.-Managed over a million dollar advertising budget per month for the marketing center by studying each campaign's effectiveness, such as potential features of reachable audience, leads acquisition, historical CPL, conversion rate, revenue, cost, ROI, client purchase frequency, etc. Show less

- Conducted deep-dive data analysis for business insights and recommendations by using MS SQL server, Google Analytics, Excel and Tableau- Managed three direct-mail campaigns by studying existing customer’s purchasing behaviors, including the most recent purchasing date, shopping frequencies, monetary value, and pricing sensitivity- Improved conversion rate by ~5% via optimizing the checkout page by conducting various A/B tests with collaborating with the marketing department, design… Show more - Conducted deep-dive data analysis for business insights and recommendations by using MS SQL server, Google Analytics, Excel and Tableau- Managed three direct-mail campaigns by studying existing customer’s purchasing behaviors, including the most recent purchasing date, shopping frequencies, monetary value, and pricing sensitivity- Improved conversion rate by ~5% via optimizing the checkout page by conducting various A/B tests with collaborating with the marketing department, design department and the IT team- Provided on-request inventories' availability over 18,000 SKUs, and gave out of stock warnings over popular and high margin items based on the forecasting models.- Assessed and documented each marketing campaign's outcome for optimization and helped keep a constant growth rate (~ 35%) over the time. Show less