Data analysis: Using data platforms(生意参谋、情报通、京东商智） and data analysis tools such as EXCEL to track market and product, competitor business performance and produce relevant insights, output weekly reports, monthly reports, competitor analysis reports.Project management: Deeply involved in the implementation of L'Oreal Mex Volcano & Amino Cleanser and Anti-aging series launch; Working with Agency to complete the visual design of the main KV, SKU detail page and offline gift box; Participating in the design of the live campaign, reviewing and writing promotional copy; following up on the filming and editing of product promotional videos.Social media seeding: Participate in social media （抖音、小红书、微信、网易大神）seeding projects for new product campaigns and other promotions, including KOL selection, demand matching, marketing material review, online follow-up and review, etc；lead the brand's first friends advertising project.Execution: Coordinate and communicate with finance, legal, Supply Chain, EC and other departments to promote contracts, PO, payment, product and inventory management, etc.

Brand Promotion：1、Assisted in formulating brand development strategy, planning brand activities, selecting suppliers, and tracking and optimizing the effect to ensure the project implementation on schedule.2、Monitored the output of videos and copywriting in promotion activities, and maintained and spread the brand image.3、Responsible for online advertising ,including WeChat and Weibo, according to project requirements, bid and planed advertising resources, controlled the output of advertising content, output report data.Content Operation：1、Cooperated with the company's publicity focus, output press releases and publicity documents, wrote a number of press releases, published in 新华网、凤凰网、乐居财经 and other authoritative media; 2、Updated company promotional video, slides, picture album, poster regularly.New Media Operation：1、Operating the WeChat Official Account and Short Video Account , achieved a net increase of 1W+ followers within half a year during the operation period, and the average reading volume of the post reached 1.5W+, which was double that of the same period last year.3、Online Staff Community : coordinated the needs of all parties , wrote demand documents ,followed up the progress of production, research and design, and promoted the project to be implemented on schedule at the end of 2019.PR Management：1、 Participated in supervising the public opinion research, assisted the direct superior to analyze public opinion data according to the business and framework of the group, output solutions for negative public opinion, and coordinated the implementation of business departments directly related to public opinion. 3、Maintained good communication and cooperative relationship with Xinhua net, Southern Weekend, Economic Observer, China Business News, Shanghai Securities News, and other media.

Sina Government Affairs Tourism BU • Official Weibo Account Operation (@乐游⼴广东)• Topic-Picking and News-editing for http://gd.sina.com.cn/travel/• Hot Topic Surveillance, Product Marketing Case Study and Attend Press Conference