•Promoted intercity brands from scratch, analyzed brand characteristics and user insights, explored the characteristics of "extreme business" in the brand gene that meets the demands of consumption upgrading, participated in the development of brand communication strategy planning, planned and managed project progress.•Based on the existing brand foundation, established and improved the brand foundation, formulated the new inter-city brand manual, improved the existing brand VI system, reshaped the brand value system.•Determined the key points of brand communication by sorting out business data, product communication contact points, user comment cloud, etc., and used the PUBLIC relations department and other departments to carry out brand communication.•Planned the activities of the media appreciation meeting, wrote the activity process and media invitation letter, collected material requirements, coordinated and arranged the division of labor during the activity.•According to the brand communication plan, expanded and integrated the resources of partners, and jointly completed the cooperation plan with National Geographic.•Responsible for the operation and management of social media platforms, collected promotion needs, made content release plans, completed topic selection and typesetting style design, and established good cooperative relations with relevant suppliers.

Project descriptions: Propagandizing and popularizing the international competitions, and improving the popularity and propagation through the publicity and offline promotion of official accounts of film and television creation studio. Project responsibilities: Leading the promotion and propaganda of such international competitions, the translation of Chinese official website, judge of short video competition, and holding exhibition meeting of Giant city short documentary. Project performance: Increasing by 50% applicants every year in China.

•Made teaching plans, prepared course Outlines, course schedules and teaching plans, and taught 5 media-related courses, including Communication Psychology and Market Research.•Integrate relevant information and knowledge, completed the teaching plan through case telling, situational performance and other teaching methods.•Work performance: The courses taught have become one of the most popular among students, with excellent performance assessment and awarded as excellent Employee of 2020.

•Operated and managed dragon TV's official Wechat account and Microblog, implemented the company's content plan, and planned high-quality and highly disseminated content.•Collected and sorted out all kinds of hot news information, analyzed users' usage habits, planned various original topics, and wrote promotion copywriting.