Weiwei Han received PhD degree from Beihang University, China in January, 2015. She also holds Bachelor of Engineering from the same university. Her current research interest includes consumer neuroscience and neuromanagement. She has published many papers in peer-reviewed journals and international conferences, including Omega, Neuroreport and EJIE. She has participated four NSFC projects, including one key project. She has received several awards including excellent graduate of Beijing, and National Scholarship for Graduate Students.