Provide integrated brand communication services to financial companies (e.g. banks, securities and PE). Services ranging from brand strategy consulting, PR planning, media relations, CSR, crisis management, etc.Media Management◇Integrate：Integrate general, financial and trade media source to meet clients’ diverse promotion demands◇Explore: diversify clients’ media networking according to clients PR goals, maintain cooperative relation with clients’ target media.◇Defuse: understand client’s potential PR disadvantages, defuse outbreaks of negative news, initiate communication between clients and mediaPR strategy◇Based on the nature of clients, tailor-made PR and branding strategies.◇Strengthen bilateral relation between clients and media, promote clients brand and creditability, balance profits between clients and media to achieve a win-win situation.◇With regards to potential sensitive news of clients and their stakeholders, conduct media monitoring on a day-to-day basis and provide crisis evaluation reportActivities organization◇Explore clients’ brand values, organize varied scales of activities, and initiate direct dialogues among all stakeholders.◇Organize: based on public attention, media interests as well as client’s business and advantages, organize varied scales of media activities in order to deliver client’s sayings to publics.◇Execute: Produce media promotion proposals and media promotion materials, conduct on-site executions, follow up with media coverage, analyze public influences of activities.