JinJiang WeHotel Co., Ltd. was jointly established by JinJiang Capital, JinJiang Hotels, JinJiang Shares and UnionPay Venture, Tibet Hony as well as Guosheng Investment in February 2017. Since its inception, JinJiang WeHotel has been rooted in China and global-oriented. With the huge industrial resources and strong capital support of its shareholders, adhering to the “Customer First” development concept, JinJiang WeHotel concentrated on customer experience, based on hotel direct channel sales, and relying on technical and data, actively build a “Global Internet Sharing Platform of Hotels”. Participate in the strategy design and construction of platform B-side business system. Covers user portrait research, brand positioning, online dissemination and placement, as well as series summits, exhibitions, and the coordination of hundreds of investment salons across the country. At present, the non-standard hotel franchise project launched by Jinjiang WeHotel has signed more than 100 projects, and it is expected that the number of projects at the end of 2019 will exceed 1,000.

1，Brand Management and standardization: Work with the third party agency to identify the brand positioning,and resume related brand specifications; Brand manuals updates and maintenance ; Related brand materials renewal and production; Supervision and analysis of competitive products brand activities. 2，Brand activity co-ordination: Pre planning, budget formulation,inquiry and proposal review,project management and whole case review. Including Member loyalty events ,Investment reception ,Press reception ,as well as Industry Exhibitions,Large Scale out-door events sponsorship ect.3，Strategy and content making of outdoor advertising campaignMaking annual outdoor advertising plan according to the hotel industry consumption peak,media price ,and target consumer positioning ,and producing the advertising contents. 4，Brand ambassador According to the members' portrait and company strategy, assist the signing of brand spokeswomen, and the advertising film and TVC shooting. Output of the annual spokesperson's special integrated marketing plan, as well as the audit of all related contents. 5，Online integrated marketing project and cross brand marketing project planning Cooperated with FOX and SONY studios in different IP. The Smurfs project itself has brought TTV 300,000 and over a million Storage value,and brand communication has reached more than 1600 million.

1, the establishment and maintenance of the relationship between the consulate and the local media. 2, Regularly convene related press conferences on art, tourism, study, visa and so on. 3,Answer media inquiries and coordinate media interviews. 4,the compilation of foreign communication contents. 5,Maintenance of the official micro-blog, WeChat, and official website. 6,To attend the activities held by other institutions, local government, companies on behalf of the consulate, and promote cultural exchange opportunities. 7,news supervision, analysis, and crisis PR solution providing. 1, Independently planned and held the "2013 annual media conference of the Consulate General of Mexico in Guangzhou", "2014 Annual Tourism Reception of Mexico Consulate General in Guangzhou". 2, Assisting colleagues in the culture department to hold exhibitions such as Jorge Ma Lin sculpture exhibition, Carlos Weibel exhibition and follow up the media coverage of all the activities. 3.Planning, and hosted a series of Mexico food festival with different hotels.

1, In charge of two charity columns. 2, In charge of the editorial department's foreign interviews . 3, planning and writing the advertisement articles for advertisers . 4, Assisting the holding of annual Chinese Elite meeting and the activities of the Ping an Bank VIP club. 1，http://www.infzm.com/content/102897 2，http://www.dooland.com/magazine/article_228186.htm 3，http://www.dooland.com/magazine/article_228193.html