Data-driven decision making is essential in the organization and Customer Analytic team plays a core role in managing massive customer data. We are implementing the ever-changing marketing initiative by leveraging new tools such as big data and web analytics for augment business.I am responsible for the data mining for customer segmentation to facilitate local marketing managers to develop go-to-market tactics such as below the line activities and the VIP programs. Also I managed the data analytics base on the customer shipping trend which aiming at preventing customer churn.