1. Influencer Collaboration & Management: • Established and maintained relationships with top-tier influencers, optimizing processes to improve efficiency. Created a high-quality pool of 200 influencers, reducing reliance on agencies and cutting costs by 50%. • Developed and implemented strategies for influencer collaboration across multiple channels, expanding from TikTok to YouTube and Instagram. Successfully diversified and improved collaboration efficiency. • Led a team to achieve 100% project completion rate as the overall project POC.2. Exploring New User Growth Channels: • Identified and implemented an affiliate channel as a key user growth strategy, contributing 95% to quarterly growth targets under strict ROI requirements.3. Resource Planning & Allocation: • Coordinated partner needs with company resources to ensure smooth collaboration. Monitored resource utilization for maximum efficiency. • Developed new partnership opportunities to drive business expansion.

• Managed English social media accounts across platforms like Instagram, TikTok, YouTube, and Reddit, growing the follower base from 8,000 to 200,000+ within a year and increasing engagement by 600%. • Led social campaigns in the US market, focusing on product launches and brand storytelling, achieving top-tier brand visibility in the AR smart hardware category.• Managed KOL marketing, establishing a robust process and securing partnerships with 200+ influencers, achieving a CTR of 4%, engagement rates above 5%, and a maximum ROI of 6:1.• Built and managed a 6-person content marketing and social media operations team from scratch.

• Managed client relationships and projects for renowned brands like Yili, Bosideng, Nestlé, and Adidas, enhancing client satisfaction through successful project delivery.• Developed and executed digital marketing solutions, driving client acquisition and project goal achievement.• Operated client social media platforms, providing regular reports, optimization strategies, and attracting new clients.

• Selected, wrote, and designed content, consistently achieving over 650,000 monthly article views, with peak single-article views reaching 350,000.• Collaborated with the business team on content creation for promotional campaigns for clients like HSBC, China Telecom, and Dongfeng Motor.

• Managed the official WeChat account, growing followers by 10,000+ and significantly contributing to customer acquisition.• Developed offline promotional strategies, partnering with local businesses to promote new services.