Responsible for crafting the brand image of Virsody, our technology product line. Led 11 cross-departmental collaborations with StudioA, Rock Records, Hi-Life, and Young Designers' Exhibition. Achieved 186.8K online exhibition views, secured 100+ PR features, and boosted social media exposure by 233K.Streamlined social media content creation processes, reducing daily production time by 3 hours through efficient use of content calendar and Figma.Integrated Go-Sky Chat bot to enhance engagement in brand cooperation campaigns, resulting in a 44.3% increase in engagement rate.

Spearheaded social media promotion for a hundred-member online event, achieving a social media exposure of 93K and a registration growth rate of 79%.Orchestrated the Playbox project and Gather Town Playground, garnering high participant satisfaction with a rating of 9.2 out of 10.Directed social media content execution for the official brand and three products, achieving an average reach rate of 56% and an average engagement rate of 12.8%.

Led players through gameplay, providing assistance as needed to maintain overall gaming experience. Prior to game commencement, warmly welcomed players, provided instructions, background story, and post-game explanations of puzzle solutions.Responsible for spatial planning and artistic production of the "Crimson Castle" themed scene, collaborating closely with game designers to create a cohesive theme.

Assisted in the execution of 10 projects and engaged with 12 brands from various industries.